Posted on by Vishnu Devarajan
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DIA Brand welcomes John Dorai on board the team as Creative Director
30 Jan
John is an award- winning creative professional with more than 25 years of experience in international agencies – Y&R, FCB, JWT, Saatchi & Saatchi, Ogilvy, Hakuhodo, ADK Global and most recently, Accenture Song as Creative Head.
Speaking on this strategic hire, Sutapa Bhattacharya, Managing Director, DIA Brand said that John brings with him a rare combination of creative firepower and business understanding that matches the needs of a brand consultancy like DIA that offers clients branding and communication solutions to business problems and supports business strategy.
“Having worked with John in the past, I know his agile creative mind, calm focus and vast experience will further strengthen the DIA advantage”
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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