Listen to this articlePepsiCo’s beloved carbonated, fruit-flavoured beverage brand, Mirinda, teamed up with Entropia ina Raya festive film full of madcap family antics.
In the film, wacky and colourful family, separated by social distancing, finds a fun and exciting way to celebrate Hari Raya this year with Mirinda. Undeterred by communicating only via Zoom video calls, with a bit of playful family rivalry thrown in, they sing, dance and come together virtually in an epic rap song battle to share their Raya experiences.
“The idea for the campaign came about as we wanted to showcase the excitement and refreshing taste of Mirinda’s flavours through the vibrant colours of the product,” said principal at Entropia, April Toh. “Additionally, we wanted to stand out from the various Raya ads that we see each year, and what better way than to have an energetic rap song, especially for younger Gen-Z fans of the brand.”
Consumed in more than 200 countries and territories around the world, PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages in the APAC region, including a number of leading snack brands such as Cheetos, Doritos, Lay’s, and Smith’s, as well as various beverage brands such as Pepsi, Mountain Dew, Mirinda, 7UP and Aquafina.
“Mirinda is a refreshing, tongue-tingling taste that makes you go AAAH!” said Beverage Marketing Lead of PepsiCo, Jennifer Lee. “”While we encounter another socially distanced festive, we are committed to preserving the spirit of togetherness during Raya and with content that both highlights our refreshing taste, AAAH! and inspiring creativity co-created with Raya festivities.”
Watch the full festive film here:
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
