FCB Kuala Lumpur now owned by a three-way partnership
FCB International has changed hands thanks to a full buyout of the agency by the local management team.
FCB Kuala Lumpur is now fully owned by an equal three-way partnership between Shaun Tay, Chief Executive Officer, Liew Kok Heng, CFO and Shi-Ping Ong, Chief Creative Officer.
“To me, it’s a bold and smart move from the network as the new structure gives the agency the ability to operate quickly and efficiently based on market conditions whilst still having access to a pool of global clients as an affiliate of the FCB Worldwide brand,” said Shi-Ping Ong, Chief Creative Officer to MARKETING magazine.
“We also continue to have access to agency tools and resources. Best of both worlds you could say. Nimble, quick-on-its-feet boutique agency with the backing of a network giant,” added Ong.
Ong explained that the business revolves around the clients and working with the right clients is probably the most important thing for an agency to thrive.
As an independent agency, the team believes it is vital for them to select the clients that they work with to ensure success for both parties.
“People have been and always will be the main asset for any agency. By being independent, I see a new breed of people, those who choose to work in an independent agency. People who are tired of red tapes and layers that would stifle their growth,” said Ong.
Ong stated that the old FCB Kuala Lumpur had countless office rooms and the buyout brought them to literally ‘tear down the walls’.
“None of us have rooms, we hot desk and sit among our people,” added Ong.
Ong concluded by saying that agencies shrinking were not a bad thing because the environment calls for it. He added that however if the agency’s aim to survive is driven by fear, then it’s a cause that is lost from the get-go.
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