KFC’s Double Down makes you forget the burger

KFC India has released a set of digital films for the most talked about burger in town – the KFC Double Down.
What’s epic is  this is the country’s first-ever all chicken, no bun burger.
The digital film hooks the viewer with the question: “Ever imagined a burger without a bun?”
This is followed by inviting and appetising visuals of two succulent chicken fillets, delicious sauces and cheese (no-bun) coming together to form the KFC Double Down.
And in case viewers are wondering, “What happened to the bun?”, the film ends with people using the now unnecessary bun as funny props – bunny ears and eye masks.
Lluis Ruiz Ribot, CMO of KFC India says, “KFC Double Down is a burger like no other. With the digital film, we wanted to highlight our core proposition of all -chicken, no bun and for a product that is so distinctive, the communication had to be distinctive, quirky and confident. Since we are releasing this only on the digital medium, we had to do this in a crisp and short 15-second format.”
“For us, the product itself was so interesting, the idea just came from its form. The absence of buns in a burger is a first, and that had to be amped up. Our stories flowed naturally from there,” adds Ajay Gahlaut, Deputy Chief Creative Officer of Ogilvy India.
The films –https://www.youtube.com/watch?v=-kbdWh19cEA