Bask Bear Coffee’s latest Out of Home (OOH) advertisement has them basking in the spotlight.
Spotted in Bukit Bintang, the Malaysian coffee brand decided to take a cheeky approach to promoting their new menu of burgers.
The customer testimonial seems innocuous at first, until you get to the name of their happy customer.
The clever placement of the OOH billboard above a McDonald’s outlet gave us a good chuckle too.
Bask Bear has 415 locations, says Bryan Loo, the founder and chief executive officer of Loob Holding, making it one of the fastest-growing coffee brands in Malaysia.
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRYMARKETING Magazine is not responsible for the content of external sites.