This Chinese New Year, KFC aims to make you laugh out loud with a Mobile AR Game KFC HAHA HOP with release of the KFC Celebration Bucket with tasty Shrimp Poppers, battered prawns fried to golden perfection. This special side is the inspiration behind this fun and quirky game.
Prawns have always played a significant role in Chinese New Year, symbolising joy and laughter as it is called “HA” in Cantonese. To ensure everyone gets an extra serving of “HA” this CNY, Naga DDB Tribal in collaboration with Ministry XR created a camera operated game.
KFC HAHA HOP puts players in the shoes of Colonel Sanders with the sole mission of collecting Shrimp Poppers to bring home to CNY revelers. To do this, players have to simply laugh, and through facial recognition, the Colonel will jump every time a player shouts “HA”.
The video game is designed to be recorded through a selfie camera and to win prizes, players have to simply share their video online with the #KFCHAHAHOP hashtag. Players will stand a chance to win RM30 KFC Vouchers.
Click the following link to give it a go:
Naga DDB Tribal
Chief Creative Officer : Alvin Teoh
Creative Director : Jeremy Yeoh & Suryadipura Salleh
Creative Group Head : Rachel Hoo
Art Director : Bobby Lai
Senior Copywriter : Candice Chhoa
Copywriter: Zhafirry Fenner Zakaria
Account Director : RZ Chew
Senior Account Manager : Brian Khoo
Executive Producer : Fay Ulrica
Game UX Designer : Fay
Game Lead Engineer : Aqeh
Game producer : Jeremy Smith
AR Lead Engineer : Asyran Amin
Sound Director : Ram Chia
Producer : Munirah Razali
Sound Engineer : Zaid Malik
Music Composition : GT Records