Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
INTI’s Raya video features 10-year-old chef extraordinaire
21 Jun
The lead character of Rizal is played by Danish Harraz, an upcoming baker and chef – having learned the skill via Youtube from the mere age of six.
Not wanting to disappoint her curious grandson, Opah comes up with some interesting reasons and teaches Rizal about the importance of unity and the need to stay together as Malaysians.
INTI International University & Colleges released its latest Hari Raya video titled Dodol, named after one of our most loved local deserts to netizens.
INTI International University & Colleges released its latest Hari Raya video titled Dodol. Named after one of Malaysia’s most loved local deserts to netizens, the three-minute video features Danish Harraz, 10-year-old chef who also owns an online cooking business
“Malaysians love our food, especially during festive celebrations. It often becomes our reason to return to our hometown and get together with our family. This Hari Raya, we wanted to highlight the importance of food and family through Danish, who himself is a self-taught chef.” said Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges.
The three-minute video showcases the interaction between Rizal (played by Danish Harraz) and his Opah (grandmother). Being a city boy, Rizal’s curiosity on why certain types of food such as the Rendang and Lemang are only made during Hari Raya is asked through a series of questions to his grandmother. Not wanting to disappoint her curious grandson, Opah comes up with some interesting reasons and teaches Rizal about the importance of unity and the need to stay together as Malaysians.
For example, she compares Rendang and its specialty to the unity we enjoy as a family during the festive season. Lemang, which takes up to four hours to cook teaches us patience while Dodol, according to her resembles the togetherness of Malaysians – as it uses different ingredients to produce the sweet dessert.
Having previously spoken at TEDxINTIKL, an independently organized TED Talk at INTI, Danish did not think twice about taking up the opportunity to be part of the video. With over 70,000 followers on social media, Danish is a baker and chef – having learned the skill via YouTube from the tender age of six.
He shared, “INTI is very close to my heart because they were one of the first to give me a stage to talk about my passion – cooking. Ever since that, they have always been encouraging me and when the opportunity to be in the video came up, I happily accepted.”
Directed by its alumni Jivetharman and Caleb Lim (Salad Show Productions), the video, released on the evening of June 16th, has since gained over 2,800 views and 31 shares via its Facebook page.
31 SENIOR MARKETERS. 52 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
