Malaysia Airlines takes us on a global Raya journey

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Malaysia Airlines together with M&C Saatchi have teamed up to launch a global Raya ad this festive season.

The 3-minute long video launched on the brand’s social media sites tells the tale of how Muslims for countries like China, India and Japan celebrates the upcoming Raya festival.

Showcasing the different cultures unique to the region the festive ad has already racked up over 326,000 views within 5 hours of being launched on Facebook.

The video was produced by Directors ThinkTank and according to the post on the production house’s Facebook page, the ad featured real Muslim families from 4 countries.

Together with the video the brand also launched a Raya greeting microsite which featured Raya stories from the various countries MAS flies too. Users are also able to create and send their own Raya greeting on the website.

View the full video below:

Client: Malaysia Airlines
Agency: M&C Saatchi
Production House: Directors ThinkTank
Director: Rajay Singh
Producer: Heng Tek Nam
Production Team: De Shen Gray Loi RK Subash Krishnamurthy
DOP: Lee Wing Lok
2nd Unit: Zaim Rosli Julian Oh
Editor: Affandi Jamaludin
Post House: VHQKL
Audio House: Fuse Adventures in Audio
India Support: Fingerprint Films
China Support: Shine Films
Japan Support: AOI Pro.


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