iflix and ada’s strategic partnership to enable delivery of online opportunities for brands across Asia
iflix, the leading entertainment service for emerging markets and ada (analytics. data. advertising), the largest integrated digital marketing business across South and South East Asia, have announced their groundbreaking regional partnership to offer brands exciting new opportunities for deep audience engagement across Asia, beginning with Indonesia, Malaysia, Thailand, the Philippines, Thailand, Sri Lanka, Bangladesh and Cambodia.
The partnership will be housed under ada’s supply-side business, adaReach.
Through this strategic regional partnership, brands/ advertisers have:
- Access to an extensive range of brand-safe premium inventory in top local shows with 100 per cent viewability – through sponsorship, video & live stream, branded content & TVC integration;
- Ability to create highly targeted and efficient and effective campaigns, leveraging first-party and contextual data
ada unlocks the full potential in digital by combining data science, content/ creative and technology, for brands. ada houses the largest telco-powered proprietary data management platform (DMP), XAct, which is uniquely positioned to optimise consumer journey planning, customer profiling and intent targeting.
With an average viewing session of approximately 2 hours per user daily, iflix maintains one of the highest active viewing durations of any digital service globally.
This sustained level of engagement, combined with the service’s extensive local reach has allowed iflix to develop deep insight on customer preferences and behaviours.
Additionally, with mobile viewing comprising 85 per cent of traffic on the service, there are significant opportunities for deeper audience engagement and relationship building.
“This partnership with ada is a very important step in our directive to work closely with leading brands to make premium content available to audiences at an even larger mass scale.
Together, we offer advertisers a unique proposition to engage with customers through premium, popular content in a 100 per cent brand safe environment.
“We have already seen incredible demand from brands across the region,” said Jonas Engwall, iflix Head of Asia.
“Premium VOD is fast-replacing pay television as Asia’s cord-cutting, mobile-first middle-class gains spending power. Combining iflix’s video inventory with our mobile analytics data, data science expertise and proprietary DMP, we’re very excited to empower brands to deliver more engaging, relevant and highly viewable ads to viewers in the region,” said Srinivas Gattamneni, ada CEO.
Now available to over one billion consumers throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming.
Offering consumers a vast library of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
ada has also recently appointed WPP’s Wunderman Anurag Gupta as Chief of Agency Practice and COO. Axiata Digital announced the launch of ada, an integrated digital marketing business unlocking brand potential in digital late March 2018. AdParlor serves as a product under the ada umbrella.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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