IPG acquires Acxicom for US$2.3billion

Acxicom brand name to become part of IPG’s massive portfolio

Advertising giant, Interpublic Group has announced that it will be acquiring the marketing solutions arm of data, analytics and identity management service Acxiom Corp for US$2.3billion.
With the acquisition, the Acxiom brand name will become part of the portfolio of IPG, which includes big advertising names like McCann Worldgroup and Foote, Cone & Belding.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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