Football fever takes over Mamee Double-Decker!
Food and beverage company, Mamee Double-Decker alongside Creative Juice Kuala Lumpur has launched a new integrated campaign for the FIFA World Cup to showcase its diverse range of snacks, perfect for enhancing the football watching experience.
At a time when most Malaysian food brands are leveraging the Hari Raya Festival, Mamee Double-Decker saw an opportunity to go a different direction – promoting its easy meals and snacks to the many passionate football fans watching in the late nights and early hours of the morning.
“We see lots of potential in leveraging the World Cup as opposed to Raya this year, with the vision of owning the snack zone and encouraging more consumptions during the football season,” said Hester Hew, Senior Brand Manager, Mamee Double-Decker Malaysia.
“The proposed creative concept from Creative Juice team is spot on. It encapsulates the brand’s identity of fun and quirky, making the World Cup experience even more thrilling for the consumers with the company of Mamee range products.
“With the live mascots used for the first time in creatives, it definitely helped to bring out respective product attributes even though there are many products involved,” added Hester.
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!
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