Gazelle Activation brings The Simpsons to life
Homer Simpson would have given two thumbs up to his Tic Tacs. Mr Burns would have gone “eeeeeexcellent”.
Gazelle Activation, a subsidiary of shopper360 Sdn Bhd recently launched Tic Tac’s first on-ground event in Malaysia in conjunction with the official launch of Tic Tac’s Strawberry and Banana flavoured candies with Simpsons themed packaging.
The event ran 19th – 24th June, from 10 am – 10 pm at Mid Valley Megamall.
Attendees of the event were in for a treat as there was a host of fun activities which include balloon giveaways, instaprint activities, as well as a chance to win a variety of irresistible prizes, including mini Tic Tacs and free movie tickets.
Visitors also had the opportunity to admire and take photos with several iconic Simpsons photo walls. The event proved extremely popular with over 10,000 people visiting and participating over the course of 6 days.
“It was a great opportunity for us to collaborate with Tic Tac to run their first ever event in Malaysia!
“We wanted to make sure it was not only executed perfectly, but also an event that plenty of people would come and visit to purchase these Tic Tac Simpsons themed candy.
“The event had an overwhelming response which drew further interest from other malls seeking to replicate this event,” said Gazelle Activation General Manager, Ms May Kim Hui Yee.
“We would like to express our appreciation for the great work and agency service in setting up and managing our Tic Tac event in Malaysia.
“Working with Gazelle on this project has been a breeze, from ideation and layout design to event completion and success. The event set up and operations ran smoothly and the team was quick to respond to any issues that arose.
“After such a favourable experience, we look forward to working together again in the future,” said the Tic Tac marketing team.
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