ada appoints Anurag Gupta as Chief of Agency Practice and COO

Wunderman’s Anurag Gupta appointed as ada’s Chief of Agency Practice and COO

ada (analytics. data. advertising), Axiata Digital’s integrated digital marketing business combining data science, technology, and creative to unlock brands’ digital potential, today announces the appointment of Anurag Gupta (pic) as Chief of Agency Practice and COO.
With operations in 8 countries across South Asia and South East Asia, ada is the largest independent digital marketing firm in the region.
The appointment is in line with ada’s plans to bring together the region’s top talent of advertising visionaries, data scientists and growth hackers, backed by a telco-powered data management platform. Today, they are a team of over 200 digital specialists, including a team of 50 data scientists, growth hackers and engineers.
Anurag joins from WPP’s Wunderman group where he led their growth in APAC. He has more than two decades of experience in building teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, and CRM involving large regional teams across agencies and brand leaders. At ada, Anurag will lead all country teams to drive the business’ trajectory towards becoming the top integrated digital marketing company in their respective markets.
“Anurag is no stranger to Asian markets or disrupting agency models from within,” said Srinivas Gattamneni, CEO, ada,
“He brings profound dexterity of client engagement to our market teams helping us tackle complex, multi-brand client relationships, and deepen our engagements with large cap clients to move markets forward,” added Srinivas.
Anurag will lead a team of over 200 digital specialists to expand ada’s portfolio in Asia beyond 1,200 brands and set market teams up for further scale and growth.
“ada’s data-driven, telco-powered approach to media and creative uniquely places them ahead of the convergence between marketing and technology. I look forward to leading ada’s agency business and leveraging our proprietary data, content and technology solutions to deliver value to clients and partners,” said Anurag Gupta, Chief of Agency Practice and COO, ada.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
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Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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