Wunderman’s Anurag Gupta appointed as ada’s Chief of Agency Practice and COO
ada (analytics. data. advertising), Axiata Digital’s integrated digital marketing business combining data science, technology, and creative to unlock brands’ digital potential, today announces the appointment of Anurag Gupta (pic) as Chief of Agency Practice and COO.
With operations in 8 countries across South Asia and South East Asia, ada is the largest independent digital marketing firm in the region.
The appointment is in line with ada’s plans to bring together the region’s top talent of advertising visionaries, data scientists and growth hackers, backed by a telco-powered data management platform. Today, they are a team of over 200 digital specialists, including a team of 50 data scientists, growth hackers and engineers.
Anurag joins from WPP’s Wunderman group where he led their growth in APAC. He has more than two decades of experience in building teams, creating and executing integrated, complex communication programs spanning insights, creative, new and traditional media, and CRM involving large regional teams across agencies and brand leaders. At ada, Anurag will lead all country teams to drive the business’ trajectory towards becoming the top integrated digital marketing company in their respective markets.
“Anurag is no stranger to Asian markets or disrupting agency models from within,” said Srinivas Gattamneni, CEO, ada,
“He brings profound dexterity of client engagement to our market teams helping us tackle complex, multi-brand client relationships, and deepen our engagements with large cap clients to move markets forward,” added Srinivas.
Anurag will lead a team of over 200 digital specialists to expand ada’s portfolio in Asia beyond 1,200 brands and set market teams up for further scale and growth.
“ada’s data-driven, telco-powered approach to media and creative uniquely places them ahead of the convergence between marketing and technology. I look forward to leading ada’s agency business and leveraging our proprietary data, content and technology solutions to deliver value to clients and partners,” said Anurag Gupta, Chief of Agency Practice and COO, ada.
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