Daily Fresh News

Google retires DoubleClick and AdWords in a major rebranding

Google introduces new line-up: Google Ads, Google Marketing Platform and Google Ad Manager

Google AdWords is now Google Ads, DoubleClick advertiser products, and Google Analytics 360 Suite are now under the brand Google Marketing Platform and DoubleClick for Publishers and DoubleClick Ad Exchange is integrated into a new unified platform called Google Ad Manager.

Google Ads
Google Ads will make it easier for smaller businesses to advertise through Google. An option called Smart Campaigns will let companies create an ad within minutes through a set form, and set a goal like getting phone calls, sending people to their website or bringing customers to their store.

Sridhar Ramaswamy, Google’s senior vice president for ads, told that advertisers have been befuddled when told that they need to go to Google AdWords to buy ads on YouTube. Google Ads should serve as an all-encompassing “front door,” he said.

Google Marketing Platform 
aimed at larger advertisers and media buyers, and will combine advertising technology from DoubleClick, which Google acquired in 2007, and data management from Google Analytics 360 to help companies purchase and track the effectiveness of their ads. Google Marketing Platform will roll out later this month.

Google Ad Manager
a product to help publishers manage spaces on their sites available for advertising, otherwise known as ad inventory.

Meanwhile, smaller websites will continue to use AdSense, which lets advertisers place small ads on their sites, and mobile app developers will continue to use AdMob, which lets them earn money from mobile ads in their apps.

“These new brands reflect all of the ways that we help advertisers connect with consumers and make it easier for advertisers and publishers to choose which products are right for their businesses,” said Sridhar Ramaswamy, the company’s senior vice president of ads and commerce.

“As the opportunity to engage consumers has grown and become more complex, we are simplifying our products for advertisers and publishers of all sizes so they can more easily reach consumers anywhere, at any moment and on any channel,” he added.

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Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm

Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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