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Hyperlab steals spotlight at d Awards with groundbreaking work

Hyperlab’s winnings signal industry shift at the Malaysian Digital Association d Awards

Hyperlab stole the show at the Malaysian Digital Associations’ renewed d-Awards, winning 3 awards, including the Grand Prix for their groundbreaking use of Conversational Artificial Intelligence (AI) for leading telecommunications brands.

Hyperlab won the Silver for Best Use of Technology and the Gold and Grand Prix for Best Platform. Both entries put their industry leading natural language processing (NLP) and machine learning (ML) technology to work, automating sales and support functions for 2 of the largest telecommunications brands in Malaysia.

This win signals a shift to agencies and clients everywhere of the evolution that incumbent agencies will need to endure to stay competitive in the future landscape.

“78.9% of Malaysian netizens chat on social media using either Malay, English, or Manglish, so a large part Hyperlabs NLP goes into understanding our rojak way of speaking,” said COO, Janet Teo.

The trio of founders, Vic Sithasanan, Janet Teo and Chris Greenough, (pic) moved on from leading digital agency APD to found Hyperlab in 2016, with a vision to deliver amazing customer experiences at scale using AI.

“We’re betting that future of brand experiences will be highly personalised and highly automated – this just isn’t possible without AI. These awards couldn’t have been possible without the hard work from our amazing team and the trust of visionary clients,” said CEO of Hyperlab, Vic.

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