Listen to this articleHyperlab’s winnings signal industry shift at the Malaysian Digital Association d Awards
Hyperlab stole the show at the Malaysian Digital Associations’ renewed d-Awards, winning 3 awards, including the Grand Prix for their groundbreaking use of Conversational Artificial Intelligence (AI) for leading telecommunications brands.
Hyperlab won the Silver for Best Use of Technology and the Gold and Grand Prix for Best Platform. Both entries put their industry leading natural language processing (NLP) and machine learning (ML) technology to work, automating sales and support functions for 2 of the largest telecommunications brands in Malaysia.
This win signals a shift to agencies and clients everywhere of the evolution that incumbent agencies will need to endure to stay competitive in the future landscape.
“78.9% of Malaysian netizens chat on social media using either Malay, English, or Manglish, so a large part Hyperlabs NLP goes into understanding our rojak way of speaking,” said COO, Janet Teo.
The trio of founders, Vic Sithasanan, Janet Teo and Chris Greenough, (pic) moved on from leading digital agency APD to found Hyperlab in 2016, with a vision to deliver amazing customer experiences at scale using AI.
“We’re betting that future of brand experiences will be highly personalised and highly automated – this just isn’t possible without AI.
These awards couldn’t have been possible without the hard work from our amazing team and the trust of visionary clients,” said CEO of Hyperlab, Vic.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
