Hyperlab steals spotlight at d Awards with groundbreaking work

Hyperlab’s winnings signal industry shift at the Malaysian Digital Association d Awards
Hyperlab stole the show at the Malaysian Digital Associations’ renewed d-Awards, winning 3 awards, including the Grand Prix for their groundbreaking use of Conversational Artificial Intelligence (AI) for leading telecommunications brands.

Hyperlab won the Silver for Best Use of Technology and the Gold and Grand Prix for Best Platform. Both entries put their industry leading natural language processing (NLP) and machine learning (ML) technology to work, automating sales and support functions for 2 of the largest telecommunications brands in Malaysia.

This win signals a shift to agencies and clients everywhere of the evolution that incumbent agencies will need to endure to stay competitive in the future landscape.

“78.9% of Malaysian netizens chat on social media using either Malay, English, or Manglish, so a large part Hyperlabs NLP goes into understanding our rojak way of speaking,” said COO, Janet Teo.

The trio of founders, Vic Sithasanan, Janet Teo and Chris Greenough, (pic) moved on from leading digital agency APD to found Hyperlab in 2016, with a vision to deliver amazing customer experiences at scale using AI.

“We’re betting that future of brand experiences will be highly personalised and highly automated – this just isn’t possible without AI.

These awards couldn’t have been possible without the hard work from our amazing team and the trust of visionary clients,” said CEO of Hyperlab, Vic.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

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