Trade Indy appoints 3 top hires to support expanding business

Trade Indy announces three new recruits across expanding APAC operations
Trade Indy, a Melbourne based independent programmatic trading desk, has announced the appointment of three top hires to support their rapidly expanding business across the APAC region.
With their head office in Melbourne and a growing share of the Australian agency market, Trade Indy’s strong talent card deepens with the onboarding of these new hires.

“We are thrilled to be adding some of Australia’s leading programmatic and digital innovators to our talented team. Alex Hetherton has come on as Group Managing Director, Simon Crean as Director – Product and most recently Rick Mulia as Director – Supply and Data” said James Robertson (pic), Trade Indy’s Executive Director.
“We have recently opened offices in Singapore, Malaysia and Philippines as well as expanding our Melbourne based trading team to support the growth both here and abroad. It is central to our strategy that we attract the best senior talent in the markets we operate in and we have clearly done that with this line-up,” added James.
Trade Indy was established in 2014 by tech entrepreneur brothers Mike and James Robertson, they were joined shortly after by seasoned Media Sales Director Mark Rosenberg.
Trade Indy creates a unique offering with propriety reporting metrics and deep insights into audiences and behaviour, striking the right balance between AI and human input to deliver best in class campaign performance.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW