Heart-warming new film on Punggol provides fresh perspective on HDB living - MARKETING Magazine Asia


Heart-warming new film on Punggol provides fresh perspective on HDB living

Wunderman Thompson Singapore has produced a film
“Neighbours”, showcasing Singapore’s first eco-town Punggol. The film features panoramic landscapes while capturing slice-of-life moments in heartland spaces that are familiar to HDB residents, as seen from the point of view of a unique feathered resident, a black-naped oriole.

Through her journey, she shares her observations on life in an HDB town and why it makes for an ideal home as she journeys past the heartlands, across the fields, and the iconic Punggol waterway.

“We wanted to bring to life not just the nostalgia for those who are living or have lived in an HDB home, but also how the quality of our lives has evolved, and to take a moment to appreciate everything within and beyond the four walls that makes a home,” says Nimesh Desai, Chief Executive Officer, Wunderman Thompson Singapore.

The 90-second film also exemplifies the progress made in HDB’s design, sustainability and community-building efforts over the last six decades.

“Keeping nature at the heart of self-sufficient, modern estates is an integral part of HDB’s planning. That’s why this film is observed through the eyes of a friendly neighbour: a black-naped oriole. And through its chirpy and cheeky observations, we see how HDB enhances the lives of people from all
walks of life,” said Farrokh Jal Madon, Chief Creative Officer, Wunderman Thompson Singapore.

INTEGRATED CAMPAIGN CREDITS
Agency: Wunderman Thompson Singapore
Client: Housing & Development Board (Singapore)
Client Managers: Joyce Ng, Florence Keh
Chief Creative Officer: Farrokh Madon                                  

Creative Director (Art): Liyu Min Zie
Creative Director (Copy): Aarti Nichlani
Agency Producers: Kimie Ong, Gwee Wei Wei
Strategy: Malati Afridi
Account Management: Gaurav Lalwani, Fred Eng, Hazel
Lim, Natalie Lim

Production House: The Prosecution Film Company
Director: Ros Yusof
Post-Production House: VHQ Singapore
CGI House: MPC Shanghai
Music Score & Sound Design: Song Zu Singapore


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