An insightful look at the people who keep traditions going in Perodua’s new video

6 months ago

‘Annual Rush Rush’ is the first film of the year to kick off Perodua’s 2020 campaign theme #WeGoBeyond. As a business and as a brand, Perodua does so much more for the rakyat beyond just manufacturing cars as it strives to also provide opportunities, build connections, and create a lasting change.

This year’s festive film pays tribute to the unsung heroes who go the extra mile to make our celebrations more meaningful. With Chinese New Year around the corner, many will be looking forward to meeting up with their extended family for the traditional reunion dinner.

But as more families find it easier to eat out on this special occasion rather than at home, we are treated to an interesting perspective of the people who work hard to prepare and serve these elaborate meals, especially at our neighbourhood family restaurants.

The story is told from the point of view of an elderly lady, Auntie Sim, who leads us to believe she is a stickler for tradition and that her neighbours, the Wong family, are not taking the time to truly enjoy the togetherness, camaraderie and significance of this auspicious annual dinner.

However, we later discover the reason for the Wongs’ mad rush to have their reunion dinner at a strange time, so early in the afternoon. The film ends on a sweet note, reminding us all to thank the people who go out of their way to keep traditions going just to bring joy to others.

The web film which is a collaboration between Spin Communications and Reservoir Production is currently playing on all of Perodua’s social media pages.


Campaign credits:
Client: PERODUA
Deputy General Manager, Corporate Branding & Communications: Sulasi bt Haji Mahadi
Assistant Manager: Raja Azman Shah bin Raja Ismail
Executive Manager: Krishna Kumari, Nurul Anida bt Rosli

Agency: Spin Communications
Managing Director: Chit Quah
General Manager: Choo Lee Peng
Executive Creative Director: Teh Le Vin
Creative Director: Farrah Bianca, Sharin Shazlina
Art Director: How Kiat Yee, Lai Pei Lin
Senior Account Director: Loong Sheng Mae
Account Manager: Wawa Jaddawi
Production house: Reservoir Production
Film Director: Phillip Rom
Executive Producer: Cheong Wai Leng
Producer: How Mei Ai
DOP: Nicholas Chin
Editor: Dixon Yoong
With audio & music by Raof @ Kena Sound

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