GO Communications announces 4.5-day workweek - MARKETING Magazine Asia


GO Communications announces 4.5-day workweek

In a bold and pioneering move, GO Communications will be slashing its work week by half a day from five days to 4.5 days.

Effective March 2020, the GO office will observe official working hours from 9am to 1pm every Friday. Meanwhile, other terms such as employee salary and working hours from Monday to Thursday (9am to 6pm) will remain unchanged.

This essentially translates to employees still being paid a full five-days-a week salary while their working hours will be shortened by at least two days per month and 26 days a year which is akin to a 10% pay rise and 624 additional hours of “me time” for GO staff.

The announcement was made by GO Communications’ Chief Executive Officer, Peter de Kretser, on February 14th, Valentine’s Day, at a town hall meeting attended by the entire GO workforce, numbering more than 40 – all who certainly felt the ‘love’.

Speaking on the new development, de Kretser said, “At GO, we are fortunate to have a truly dynamic work culture and ethic, which, among others, promotes a strong work-life balance. Happy employees are naturally more productive employees. More than merely preaching a strong work-life balance, we see it as our responsibility to put words into action. Of course, there’s no secret that this is also designed as a team retention and attraction mechanism, while encouraging greater productivity.”

“Today’s digitally and technology-empowered world has brought about so much potential for increase in efficiency and productivity. This should naturally require a paradigm shift in the way we do business. We need to constantly evolve while boosting productivity in this era of technology while empowering colleagues to utilize their time more effectively towards improved results. Gone are the days when working late and long hours and burning the midnight oil was the norm, which often results in employee fatigue and diminished results,” he explained.

While not common in Malaysia, few companies around the world today have cut their work week, finding that it leads to higher productivity, more motivated staff and less burnout.

“This was indeed a calculated strategy for us, based on research and results. Variations of the shorter work-week have worked for a number of companies in Europe, the United States, New Zealand and Japan to superb effect,” said de Kretser.

“Much like Henry Ford during his time, we strongly believe this is a very progressive move which will lead to better results. We could very well be the first agency in Malaysia or even the region to implement a 4.5-day workweek but I’ll bet it won’t be long before more companies here implement similar changes,” he added.

American industrialist and business magnate, Henry Ford, introduced the 40-hour work week (“9 to 5”, five days a week) for employees of his Ford Motor Company in 1914, back when working 12-hours a day, six days a week was the norm.

It was nothing short of revolutionary. Ford’s inclination about improving productivity was spot on. Profits for the Ford Motor Company doubled in two years.

It was not long before other companies noticed and followed suit. This is not the first time GO Communications has made bold and radical moves to promote a happy work culture. In 2018, the company flew its entire staff to Shanghai, China for a 4D3N holiday to visit the happiest place on earth – Disneyland! GO’s team members are also regularly engaged with monthly social and club activities, among other initiatives to benefit employees.

So while Disneyland may hold the title of the happiest place on earth, it certainly does look like GO Communications is gearing up to be perhaps the happiest workplace in the country.


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