From left: Dato’ Hajah Fazwinna Mustapha Kamal, Executive Director Emkay Group; Dato’ Sheila Majid; Tuan Haji Ahmad Khalif Tan Sri Mustapha Kamal, Executive Director Belum Conservation; Dato’ Rashid Abdul Malik, CEO Pulau Banding Foundation.
On 29 April 2017, fans of one of Malaysia’s most beloved icons, Sheila Majid, will have the privilege of being the first few to experience a showcase featuring songs from her latest album live at Belum Rainforest Resort in Pulau Banding, Perak.
The exclusive evening with the songbird will be held in an intimate setting at the resort, against the natural backdrop of one of the world’s oldest rainforests.
The resort is surrounded by the Belum-Temengor Tropical Rainforest Complex, measuring four times the size of Singapore – carbon-dated to be approximately 130 million years old – older than the Amazon and Congo.
Besides providing a treat for all Sheila Majid fans, the showcase also aims to highlight the importance of environmental conservation, a cause deeply ingrained into the corporate DNA of Belum Conservation, as well as the Pulau Banding Foundation, which was set up to preserve and protect its natural surroundings.
The announcement of the showcase and initiative was made today in a press conference attended by Sheila herself, as well as Ahmad Khalif bin Tan Sri Mustapha Kamal, Executive Director of Belum Conservation and Dato’ Dr. Abdul Rashid Malik, Chief Executive Officer of the Pulau Banding Foundation.
According to Ahmad Khalif bin Tan Sri Mustapha Kamal, Executive Director of Belum Conservation, “Malaysia’s tiger numbers have plummeted from 500 in 2003 to an all-time low of about 250-340 in 2014. In 2015 the Malayan tiger was re-classified from ‘Critically Endangered’ from ‘Endangered’ within IUCN’s Red List of Threatened Species. This mission of ours can only succeed when more people understand the urgency of why it needs to be protected.”
“It is truly a privilege for me to work together with Belum Conservation and the Pulau Banding Foundation towards their noble efforts of promoting environmental conservation. Indeed, the Belum Rainforest Resort presents a breath-taking venue for this unique initiative, and I couldn’t think of a better way to introduce my latest album to the world right here,” said Sheila Majid.
Ever since making her debut in 1985 with her album Dimensi Baru, Sheila Majid has evolved into an illustrious career, making her mark not only in Asia but around the world as well, with a series of international firsts. In 1990, she was the first Malaysian artist to break into Japan with her albums Emosi and Warna, as well with her hugely popular single, Sinaran. Six years later, she made history again by becoming the first Malaysian artist to stage a solo show in London’s famed West End, at the Royalty Theatre. In December 1996, she accepted an invitation to perform at Ronnie Scotts’, the jazz Mecca of the Music world.
With this showcase at Belum Rainforest Resort, Sheila will create another first by holding her first performance within a rainforest setting.
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.