Domino’s Pizza has expanded its partnership with Havas, with the Havas Malaysia team being appointed to handle Domino’s Pizza Malaysia’s social media remit, overseeing the brand’s always-on strategies, activations, and influencer marketing initiatives. This decision to extend the remit to Havas Malaysia, follows the successful and longstanding relationship between Domino’s Pizza, Socialyse Singapore, Havas’ social media agency and Havas Play.
Domino’s Pizza is part of Domino’s Pizza Enterprises Ltd, the Australian-owned master franchise holder for Domino’s in multiple countries including Australia, New Zealand, Japan, Taiwan, Malaysia, and Singapore. Domino’s Pizza Malaysia, the largest Domino’s market in Southeast Asia with over 270 stores in the country, takes pride in their commitment to enrich the lives of customers, employees, partners, shareholders, and communities.
Driven by a passion to connect people with faster, fresher quality food through cutting-edge technology and revolutionizing the way customers enjoy pizza. Domino’s commitment to excellence ensures that every meal is prepared with the utmost care, using the freshest ingredients, while innovative technology streamlines the ordering process for unparalleled convenience.
“We have been working with the Singapore team for a long time now and have been consistently impressed by their creative and integrated solutions. We have also seen how this model has worked seamlessly across both Singapore and Malaysia”, shared Linda Hassan, Group Chief Marketing Officer of Domino’s Pizza Malaysia, Singapore, and Cambodia.
Adding on she said, “The energy and creativity demonstrated by the Havas Malaysia team as well as their in-depth knowledge of social media trends and the ability shown to deliver strategies that are both meaningful and results oriented thoroughly impressed us. We are glad to extend this partnership and look forward to working with the team”.
The social media retainer win is largely attributed to the close integration and collaboration across the Havas Villages, notably between Singapore and Malaysia. Fueled by the ‘One Asia’ approach, the teams supported each other to foster positive growth for the organization, thereby creating opportunities such as this.
This expanded remit not only signifies the deepening of the relationship between Havas and Domino’s Pizza but also opens doors to new possibilities and challenges.
“We are incredibly proud and excited about our partnership with Domino’s Pizza Malaysia. This collaboration presents a wonderful opportunity, and the Havas Malaysia team admires Domino’s Pizza’s energy and their willingness to take creative risks.
We are committed to building a strong rapport with the team and delivering impactful ideas that will help drive growth for Domino’s Pizza Malaysia,” commented Nizwani Shahar, Chief Executive Officer of Havas Malaysia.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
