Leading hygiene products manufacturer Vinda Group has appointed Havas Group Malaysia agency – Havas Immerse – as its agency of record (AOR) for its feminine care brand – Libresse.
Havas Immerse won the account through a pitch and the remit covers creative, and integrated brand communications. Under the appointment, Havas Immerse will continue to strengthen Libresse as a progressive brand that takes a bold stance on V-zone matters as a well as craft meaningful ways to express the brand values of Libresse for Malaysian consumers.
“It was the sheer effort of our team members who had similar beliefs with the brand. They channelled these beliefs and values passionately into the work. I believe it shows, and the brand felt it too, and we are extremely excited to embark on this new journey with Libresse, ” said Kerry Khoo, Chief Creative Officer, Havas Immerse Malaysia.
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