(Marketingmagazine.com.my) – BSN Malaysia and Fishermen Integrated have brought back their much-loved “Pengacau Raya” campaign, with a new video for the Chinese New Year festive season.
A sequel to last year’s Raya viral hit, “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, as well as their parents, experiencing their first Chinese New Year together as a multi-cultural family.
“Pengacau Raya Cina” is already a bigger success than its predecessor, garnering over 2 million views, 147,419 likes and comments with over 40,000 shares in just over 5 days .
Last year’s surprise viral hit “Pengacau Raya” netted nearly 2.6 million views on social media in one week.
“In line with BSN’s new brand direction and positioning, we created this video to reach out and touch the hearts of Malaysians across the nation,” said Mark Darren Lee, Co-Founder and Head of Digital at Fishermen Integrated.
“The original ‘Pengacau Raya’ was based on the insight that Malaysians are a truly multi-cultural society and this unity is even evident in our own families.
The idea put a positive twist to the word ‘pengacau’ which made everyone laugh, ” said Andrew Tan, Creative Director of Fishermen Integrated.
“Last year’s Pengacau Raya campaign was one of the most viewed Raya ads of the year. We wanted to continue that heartwarming story, while celebrating the beauty of multicul-turalism here in Malaysia, reflecting BSN’s own respect for diversity,” said Puspa Marina Dato’ Haji Omar, Senior Vice-President / Head, Strategic Communications, Bank Simpanan Nasional.