Petronas makes us count our blessings! - MARKETING Magazine Asia

Petronas makes us count our blessings!



( –  Leo Burnett continues to touch the hearts of all Malaysians with its latest PETRONAS festive web film titled ‘Rubber Boy’.

The web film drew its inspiration from Malaysian values which is about counting our blessings to inspire prosperity and happiness.

‘Rubber Boy’ revolves around the relationship between a mother and her son, capturing facets of their relationship during his childhood.

The web film carries a powerful message, ie. happiness lies in the blessings around us.

“While it may be easy to want what others have, we need to remember we are blessed in our own way and it is important to appreciate what we have,” says James Yap, Creative Director at Leo Burnett Malaysia.

“We believe this story relates to all of us. We are guilty of this at one point or another, where in chasing our dreams, we lose sight of what’s important – our loved ones.

We hope ‘Rubber Boy’ will inspire Malaysians to take a minute to appreciate their greatest blessings,” adds James.

According to Fitri Mydin, Head of Campaign Management at PETRONAS “We are an organisation rooted in Malaysian values and traditions. Leo Burnett Group Malaysia understands this and creatively turned these values and traditions into inspiring stories.”The campaign also includes crowd-sourcing social engagement ideas where a series of comic illustrations will be developed based on Malaysians’ very own Greatest Blessing stories.

Malaysians can submit their Greatest Blessings entries on #greatestblessing or

Submissions are open until 15 February 2016.

PETRONAS has been a client of Leo Burnett Group Malaysia for almost two decades.


Agency: Leo Burnett Group Malaysia
Creative Director: James Yap
Art Director: Kelvin Low
Copywriter: Jaz Lee
Account Management: Eswara Van Sharma, Amelia Peng, Kristen Li Yen De Silva
Agency Producer: Melanie Ranatunga
Production House: Reservoir World

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