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Final programme for CMO Conference revealed
10 Oct
9.00am: Master of Ceremonies
Timothy Johnson – Senior VP of Marketing
INTI International University & Colleges
9.10am: Opening Keynote Speaker: Jamshed Wadia
Director, Digital Marketing & Media, Asia Pacific, Intel.
Digital Transformation is Sexy – a real brand journey
With the popularity and deeper penetration of Social, Mobile, Analytics and Cloud into our day to day reality, digital has become the scale engine to better our customer experience for our brands. And Digital transformation can help bridge the gap between what the customer expects from us and what we as an organization can deliver as a digital experience. There is nothing sexier than a loyal premium paying customer that sticks with you because of the experience you provide them with your key enabler and differentiator being Digital Transformation.
9.50am: Special Guest Speaker: Mah Kam Lin
Group Data Scientist, Maybank
The Inconvenient Truth About Big Data
Confusion, complexity and analysis paralysis make the data business a scary science for marketers. Innovation can breed insanity if not contextual. Forget about the art and science, Kam Lin speaks the truth with blunt honesty and demysti es the intelligence of big data. This talk is not for the faint hearted!
10.30am: Coffee & Networking Break
11.00am: Special Guest Speaker: Dr Terry O’Connor
Group CEO of COURTS Asia
The New Retail: Better Value, Better Experience
Navigate the New Retail, in which buzzwords such as social hubbing, omni-channel, experience and learning centres and cashless payments prevail. As the Group CEO of one of the leading omni-channel retailers of IT, electronics and furniture in the region, Terry will share valuable experiences on COURTS’ brand journey to continue keeping customers at the heart of the retail experience. Benefit from marketing and retailing insights into today’s consumer mindset and behaviour, reaped over the decades that COURTS has been serving customers in Singapore, Malaysia and the region.
11.45am: Power Panel Discussion: Data-Driven Marketing gets Sexy
1. Sulin Lau – Head of Marketing Services, Maxis Berhad
2. Bala Pomaleh – CEO Malaysia, IPG Mediabrands
3. Mohd Adly Rizal – Chief Executive Officer, FriedChillies Media
4. Sandeep Joseph – CEO and Co-Founder at Ampersand Advisory
5. Nick Drew – Head of Agency, Google Malaysia
Moderator: Lam Swee Kim – Chief Marketing Officer, dimsum.my
12.30pm: Lunch & Networking
1.30pm: World’s Best Campaigns from Cannes Lions 2017!
Latest, greatest and most-awarded ideas from the World’s
largest Advertising Festival. Made possible by MARKETING magazine – Official Malaysian Rep of Lions Festivals.
2.15pm: Data Storytelling – the magic and logic!
by Subhendu Mukherjee
Data Driven Integrated Marketing Strategist, The Tenth Floor
To make data truly usable, we need to seriously consider having some fun with it. The way we crunch, visualise and present data needs to evoke the ‘Jeffrey Archer’ in all of us. Let us try to give data analysis and visualisation the narrative power of pulp fiction.
3.00pm: Power Panel Discussion: Content Marketing is new Sexy
– stories from the frontlines!
1. Rafiq Razali – CEO, Media Prima Digital
2. Murali Dharan Marimuthu @ Moots, Rocketfuel Entertainment
3. Derek Tan – Partner, Content & Social at Entropia Global
4. Michael Chen – Lead Producer @ RTV Malaysia under Nuffnang.
Moderator: Timothy Johnson – Senior VP of Marketing
INTI International University & Colleges
3.30pm: Coffee & Networking Break
4.00pm: Brand Purpose Marketing
Shiv Sahgal – Marketing Director, Unilever Malaysia
The impact of our actions on our planet are far more visible and the link is very tangible. Consumers are getting a lot more demanding from all stakeholders in what should be their role in improving lives and making an impact. There is an increased social consciousness amongst stakeholders across the board and a creeping sense of urgency. All this has led an increased demand for authenticity by the consumers – from all the stakeholders.. be it the government, companies or even their friends and peers.
4.45pm: Closing Keynote Speaker: Chris Jaques
CEO, The Reputation Partnership
Global Crisis of Trust – What It Means for Marketers in Malaysia
Globally, we have been witnessing a collapse of Trust in Governments, Businesses, Business Leaders and Brands. In this challenging presentation, Chris will analyse where this crisis is coming from, where it’s going, where things stand in Malaysia – and what it means for the future of Marketing.
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
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