Facebook advertisements were tested on Messenger in India and Australia with great results. From there, Facebook approached businesses around the world and introduced their new ad option – reaching their audiences through Messenger.
Facebook users will see the ads on Messenger’s home tab via their mobile app. By clicking on the ad, they will be redirected to the businesses’ website or communicate with them in a new chat box.
There are pros and cons for having ads on Facebook Messenger.
The General Manager of Marketing and Communications for Australian department store David Jones, Michiel Top shared that from the brands’ point-of-view, it gives marketers the opportunity to reach out to users who are actively engaged on Facebook.
“Together with placement optimisation on Facebook, Instagram, and Audience Network, they will be able to allocate their advertising budget accordingly and have better business results,” he shared.
However, some Facebook users might find them intrusive while browsing on Messenger besides having the option of temporarily not seeing particular ads on their timeline. According to TechCrunch, Devin Coldewey ads interrupt the users’ experiences because of ads, with some that have a lack of context and irrelevant to users’ interests, take up more space in the Messenger app.
Implementing ads on Messenger is part of Facebook’s ongoing plans for monetizing users in diverse and segregated platforms. By doing so, there will be fewer ads that appear on your Facebook timeline. For now, there are still no ads shown on WhatsApp.
Share your thoughts on whether Facebook Messenger ads will work for both brands and Facebook users in Malaysia.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
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