EY’s Vittorio Furlan to head ada’s Analytics & Consulting practice


ada, the largest independent data-powered digital marketing agency in Asia, continues to evolve and build towards their vision of the “Agency of the Future”, anchored on its agency practice, deep media integration with analytics practice.

In line with its vision, ada has announced the appointment of Vittorio Furlan as Head of Analytics & Consulting.

In his role, he will further expand ada’s analytics practice and develop tailored industry solutions for our clients to help them extract value from data to drive tangible results.

These solutions will help brands to solve their most challenging problems and capture their most promising opportunities through data analytics, artificial intelligence and machine learning.

Vittorio previously led the growth of Ernst & Young’s Data & Analytics business.

Vittorio worked directly with regional and local companies including Celcom, Golden Agri-Resources, Australian National Broadband Network, QBE, Commonwealth Bank of Australia and Barclays bank. Prior to joining E&Y, he also worked within the data and analytics practice for Accenture.

“Vittorio is a stellar addition to our team. He brings deep expertise in helping businesses gain competitive advantage from advanced analytics through improving customer experiences and also driving efficient sales growth and loyalty,” said Srinivas Gattamneni, CEO, ada.

“Data is the future of all businesses and leaders like Vittorio are helping to create that future.

“As the lines between CMO and CIO roles are blurred, Vittorio and his team will help clients leverage their data assets along with ada’s Xact DMP to deliver relevant audience insights, data enrichment and marketing automation capabilities for their brands.” said Anurag Gupta, Chief of Agency & COO, ada.

Vittorio Furlan, Head of Analytics & Consulting, ada said “ada is uniquely placed in the market in its ability to merge the rich and unparalleled insight, agency & media experience, and data & analytics expertise to create value for consumers, business, and the entire ASEAN region.

“I am looking forward to lead the analytics and consulting business and combine ada’s strengths with business & system integration consulting”.

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