Entropia hires Min Tze to lead its Brand Experience Innovation

Lim Min Tze to lead Entropia’s Brand Experience Innovation


Entropia has announced the coming onboard of Lim Min Tze (pic) as Head of Brand Experience Innovation, effective the third week of August 2018. 

In this role, she will be conceiving new age brand experiences that surprise and inspire customers, and are delivered across journey from campaigns to eCommerce to CRM to customer service.

Before joining Entropia, Min Tze led the Maxis creative team at APD. She honed her copy skills at APD, winning a series of awards.

She also courts her muse as a composer, songwriter and performer, when she is not writing codes in Python.

“Min Tze belongs to that generation of young creative leaders, who live and breathe the vocabulary of the future.

“She thinks and ideates at the cusp of data, creativity and technology, and how they can be brought together to impact the way people see & feel the brands. We are excited,” said Prashant Kumar, Senior Partner, Entropia.

“Entropia, for many in the industry, is the poster child of the new era of data-driven marketing.

“They have built a full ecosystem to deliver brand experience across campaigns, platforms and customer experience. I look forward to the challenge and the stimulation – of both learning and origination. It’s got to be fun,” said Min Tze. 

Recently, Entropia appointed April Toh as the Head of Account Management, expanding their leadership line-up. April will be responsible for leading the Account Management of the Integrated services across the clients of Entropia Noir.

In May, Entropia added Pavan Kharbanda as its Partner who will be responsible for leading commerce, Investor relations, expansion and Media Investments.

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