Entropia hires Min Tze to lead its Brand Experience Innovation

Lim Min Tze to lead Entropia’s Brand Experience Innovation

Entropia has announced the coming onboard of Lim Min Tze (pic) as Head of Brand Experience Innovation, effective the third week of August 2018. 

In this role, she will be conceiving new age brand experiences that surprise and inspire customers, and are delivered across journey from campaigns to eCommerce to CRM to customer service.

Before joining Entropia, Min Tze led the Maxis creative team at APD. She honed her copy skills at APD, winning a series of awards.

She also courts her muse as a composer, songwriter and performer, when she is not writing codes in Python.

“Min Tze belongs to that generation of young creative leaders, who live and breathe the vocabulary of the future.

“She thinks and ideates at the cusp of data, creativity and technology, and how they can be brought together to impact the way people see & feel the brands. We are excited,” said Prashant Kumar, Senior Partner, Entropia.

“Entropia, for many in the industry, is the poster child of the new era of data-driven marketing.

“They have built a full ecosystem to deliver brand experience across campaigns, platforms and customer experience. I look forward to the challenge and the stimulation – of both learning and origination. It’s got to be fun,” said Min Tze. 

Recently, Entropia appointed April Toh as the Head of Account Management, expanding their leadership line-up. April will be responsible for leading the Account Management of the Integrated services across the clients of Entropia Noir.

In May, Entropia added Pavan Kharbanda as its Partner who will be responsible for leading commerce, Investor relations, expansion and Media Investments.

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On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
* Noelle Lim, Director, BFM Edge Education
* Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
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