Digi tell a true story ‘From the Heart’ in its 2021 CNY TVC

Despite the fact festivities for the year of the ox will be toned down due to the COVID-19 pandemic, Digi decided to approach the holiday with a glass half full mindset.

For its CNY TVC this year, the telco company reminds Malaysians that the festive spirit is alive and well, and an unfamiliar celebration can be made more meaningful with a little more love and kindness in their hearts. 

Inspired by a true story, “From The Heart” tells the tale of Mr. Tan’s small acts of kindness that comes back full circle when he least expects it. On his annual delivery of fish as a CNY gift to his friends, he receives an unexpected phone call on his way home.

Upon arrival he is surprised when the small family invites him to join their simple reunion dinner. A heartwarming moment reveals the inspiration behind his unassuming acts, and the kindness that is returned to him at a difficult time in his life. 

“In spite of the more modest Chinese New Year celebration this year due to the Covid-19 pandemic, the festive spirit remains well within our hearts as we strive to make it as special as possible for ourselves, and for those who matter the most to us,” said Digi’s Head of Marketing Services, Bernard Lee. “We should not let the situation dampen our hopes but rather, strengthen us collectively as a nation as we celebrate together in spirit, wherever we are.” 

Digi worked with creative advertising agency, Naga DDB Tribal, to roll out the heartwarming film. 

“Uncle Tan’s story is a reflection of the acts of so many Malaysians, who are doing small things that make a big difference in these times and this simple yet relatable story is true to situations that many of us are facing, while it brings a message of empathy and hope,” said Creative Director of Naga DDB Tribal, Ellison Fernandez.

“We have Mojo Films, and our other partners to thank, without whom this great Malaysian story would not be told.”

Watch the film:

Credit List

Client: Digi Telecommunications

Head of Marketing Services : Bernard Lee

Head of Marketing Communications : Lo Wei Tzen

Head of Brand & Engagement : Adeline Koh

Senior Marketing : Kuah Vi-Vien 

Agency: Naga DDB Tribal

Creative Director : Ellison Fernandez

Creative Group Head : Shireen Ang

Art Director : Yeo Lee Kee

Designer : Chin Wei Yang

English Writer : Audrey Wong

Chinese Writer : Ng Jia Qi

BM Writer : Ain Bahar

Business Unit Head : Jessey Chew

Brand Director : Lim Jia Wei

Senior Brand Executive : Sarah Suhaimi

Project Manager : Ivy Chai

Head of AV : Sharon de Silva

AV Producer : Lee Boon Hsin

Production House: Mojo Films

Film Director : Barney Chua

Assistant Director : KY

Director of Photography : Aidil, Kelvin, Zekry

Producer : Yu Lin

Post Production : Mecanicca EFX Post

Audio Production (Pitch) : Audio+Magic

Editor : Jeff HoArt Director : Kok Wei


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