Daikin rewrites the origin story of CNY with “Legend of the Air Guardian”

daikin legend of the air guardian cny 2022 marketing magazine asia

Popular air-conditioning manufacturing company Daikin has rewritten the origin story of Chinese New Year in their CNY short film.

Of all the holidays, the most awaited Chinese New Year is coming again! But do you truly know the reason why we celebrate Chinese New Year?

Of course you should! Every Chinese person has to know it!

“The origin story of Chinese New Year” has been told to us countless times by our elders since we were young. In order to fight against the Nian beast, our ancestors wisely came up with 3 magical weapons which require every family to place two red banners on their front door, set off firecrackers, and brightly lit every household.

daikin cny 2022 marketing magazine asia

The short film follows a young Malaysian boy who retells the story to his grandfather who was about to tell him the same story once again:

“A long time ago, our world was invaded by a virus. It was a really chaotic time for our world that seemed to be turned upside down. Everyone was being forced to stay home and could not go anywhere, that is, until a great hero appeared.”

“That great hero wiped out many of the evil viruses with one swing of his sword! And kept fighting against the viruses until peace was ushered in, so that we were able to celebrate the New Year while having family reunions with a peace of mind!”

As the boy abruptly ends the story at this point, when his grandfather, eagerly listening up to this point with the rest of the family, says, “Hey hey hey, don’t say half the words! Grandpa asked nervously: Who is this hero that protected us?”

daikin cny 2022 marketing magazine asia 2

Ah Boy, not directly answering Grandpa’s question, leaves in a handsome and dramatic manner, with only one clue – “Legend of the Air Guardian”!

Watch the film here:

The film leaves an easter egg in the form of Daikin’s latest air purifier, revealed as the boy leaves.

Netizens had no clue what this Easter egg was about and had to watch it several times before finally realizing that there was a chance to bring home the new “Daikin Air Purifier” for free!

Head to Daikin’s Chinese New Year’s campaign microsite and play the mini game to eliminate bacteria and viruses. The higher the game score, the better your chances are to bring home the biggest prize of all: Daikin MC55 Streamer air purifier!

Game URL: https://airbattle-daikin.com/


appies asia pacific cny

APPIES Asia Pacific 2022 is happening in Malaysia!

Campaign entries must have run between Jan 2020 to May 2022
(open to campaigns ran from any Asia Pacific market during this period)

Visit appies.asia for details, registration and submissions NOW!



MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene