This Deepavali, through real-life inspiring stories, Digi spread a message of positivity. The video executed by Naga DDB Tribal and Directors Think Tank bears the classic charm of animated folklore tales while remaining true to the real-life story.
Titled “Villalan” (Archer), the story is based on the personal hardships and struggles faced by Suresh Selvathambhy, leading up to his victory as World Champion in the World Para-Archery Championships. His story carries a universal message of inner strength that is relevant in present times.
“We hope that this inspiring real-life people’s stories of unsung heroes will continue to bring the much-needed positivity into our days,” said Digi’s Chief Mark’eting Officer, Praveen Rajan. “Through this video, we want to remind everyone that we can all be heroes in our own way and that it is in the darkest times that our true strength is defined.
Naga DDB Tribal’s Creative Director, Ellison Fernandez also explained that the decision behind choosing animation for this video was made to recreate the classic Malaysian “cerita dongeng” concept for the new-age audience. Why animation? It was down to the evergreen appeal of a classic Malaysian “cerita dongeng” for the new-age audience.
“Stories sometimes stay with us for life, like a little part of this one was told by my mum and her mum to her before that,” Ellison said. “A storybook comes to life with a positive message for society and, it really was the collaboration between so many great partners that gave this piece its magic.”
Client: Digi Telecommunications
Head of Marketing Services : Bernard Lee
Head of Marketing Communications : Lo Wei Tzen
Head of Brand & Engagement : Adeline Koh
Senior Marketing : Kuah Vi-Vien
Senior Activation : Rajeeswaran A/L C.Vengadasalam
Agency: Naga DDB Tribal
Creative Director : Ellison Fernandez
Creative Group Head : Shireen Ang
Art Director : Lim Poh Yeng
Copywriter : Joshua Joseph
Tamil Writer : Saran Narayanan
BM Writer : Ain Nabilah
Business Unit Head : Jessey Chew
Brand Director : Lim Jia Wei
Project Manager : Ivy Chai
Head of AV : Sharon de Silva
AV Producer : Rosa Check
Production House: Directors Think Tank
Film Director : Rajay Singh, Chevie Law & Nicholas Lai (Moog Studio)
Producer : Tek Nam
DOP : Nicholas Chin
Editor : Affendi
Production : Saqinah and Ain
Art Dept : Something Reel
Post : DTT Post
Illustration & Animation : Moog Studio
Audio : TwoAM
Wardrobe : Wardrobe Room
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