Digi inspires positivity through animated Deepavali tale - MARKETING Magazine Asia


Digi inspires positivity through animated Deepavali tale

This Deepavali, through real-life inspiring stories, Digi spread a message of positivity. The video executed by Naga DDB Tribal and Directors Think Tank bears the classic charm of animated folklore tales while remaining true to the real-life story.

Titled “Villalan” (Archer), the story is based on the personal hardships and struggles faced by Suresh Selvathambhy, leading up to his victory as World Champion in the World Para-Archery Championships. His story carries a universal message of inner strength that is relevant in present times.

“We hope that this inspiring real-life people’s stories of unsung heroes will continue to bring the much-needed positivity into our days,” said Digi’s Chief Mark’eting Officer, Praveen Rajan. “Through this video, we want to remind everyone that we can all be heroes in our own way and that it is in the darkest times that our true strength is defined.  

Naga DDB Tribal’s Creative Director, Ellison Fernandez also explained that the decision behind choosing animation for this video was made to recreate the classic Malaysian “cerita dongeng” concept for the new-age audience.  Why animation? It was down to the evergreen appeal of a classic Malaysian “cerita dongeng” for the new-age audience. 

“Stories sometimes stay with us for life, like a little part of this one was told by my mum and her mum to her before that,” Ellison said. “A storybook comes to life with a positive message for society and, it really was the collaboration between so many great partners that gave this piece its magic.”

Credit List

Client: Digi Telecommunications

Head of Marketing Services : Bernard Lee

Head of Marketing Communications : Lo Wei Tzen

Head of Brand & Engagement : Adeline Koh

Senior Marketing : Kuah Vi-Vien 

Senior Activation : Rajeeswaran A/L C.Vengadasalam

Agency: Naga DDB Tribal

Creative Director : Ellison Fernandez

Creative Group Head : Shireen Ang

Art Director : Lim Poh Yeng

Copywriter : Joshua Joseph

Tamil Writer : Saran Narayanan

BM Writer : Ain Nabilah

Business Unit Head : Jessey Chew

Brand Director : Lim Jia Wei

Project Manager : Ivy Chai

Head of AV : Sharon de Silva

AV Producer : Rosa Check

Production House: Directors Think Tank

Film Director : Rajay Singh, Chevie Law & Nicholas Lai (Moog Studio)

Producer : Tek Nam

DOP : Nicholas Chin

Editor : Affendi  

Production : Saqinah and Ain

Art Dept : Something Reel

Post : DTT Post

Illustration & Animation : Moog Studio

Audio : TwoAM

Wardrobe : Wardrobe Room


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