A ‘Travel Fair’ through the pages of a book

travel fair bookxcess

Rekindling the passion for travel

“A Journey of a Thousand Miles, begins with a Single Step” – a well-known quote that resonates perfectly with travel.

While it may not be possible to travel physically due to the current pandemic, why not reignite the passion for travel and begin the ‘journey of a thousand miles’ through the pages of a book.

“Our desire to travel and learn about the world has become difficult due to current restrictions and the realities that impact and affect us, as a result of Covid-19. The whole world has come to a ‘standstill’ and has halted all forms of travel for the past two years, something no one could have predicted”, said Andrew Yap, Co-Founder of BookXcess Sdn. Bhd.

“With the TRAVEL FAIR thematic, we want to rekindle the passion for travelling through the pages of a book and, more importantly, encourage Malaysians to enjoy and experience the joy of travel again through books.”

“With people spending more time at home, the TRAVEL FAIR theme is meant to engage with people to create some buzz and get them to indulge in their travel fantasies while we wait for the day, to once again be able to cross borders. Reading has proven to be therapeutic and is a perfect form of escapism, and we want to ensure that books remain accessible to everyone. When you can’t travel, let books transport you”, Andrew added.

“Through the act of reading, we hope readers can satisfy their wanderlust and remain positive until the travel restrictions are revised. This quote by Author Katrina Mayer aptly describes how books can take you on that adventurous journey – “A book is a magical thing that lets you travel to far-away places without ever leaving your chair”, he concluded.

The TRAVEL FAIR thematic was created to encourage people to ‘travel’ and take a journey through the pages of a book to reinvigorate the love for travelling amongst readers in Malaysia.

Kicking off from the 4th of August 2021, BookXcess invites book lovers to board the ‘train of imagination’ to discover places around the world and travel through reading about fascinating places and cultures in a virtual journey with books.

The BookXcess.com website’s main page has been redesigned to showcase a host of book titles and themes that focus on topics such as food, culture, architecture, mythical experiences, fantasies, and so much more.

Readers in Malaysia can embark on a journey through ‘armchair travelling’ and enjoy exclusive deals on travel-related books only at the bookxcess.com website. BookXcess has teamed up with Klook Malaysia – a one-stop platform for Malaysians to book the best attractions, activities, staycations and more, for more than 400 cities around the world.

BookXcess has created a series of ‘travel deals’ teasers that have been enticing the public to explore the world through its TRAVEL FAIR thematic promotions online.

These teasers will feature a specially created site – www.matafair.com that will later ‘unveils’ and redirects visitors to the actual TRAVEL FAIR home page at the stroke of midnight since the 4th of August 2021.

The TRAVEL FAIR promotion ends on the 10th of August 2021. For full details on this event and ongoing deals, kindly visit BookXcess’s: website or Facebook and Instagram.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene