Dentsu Thailand addresses public apathy towards domestic violence with a powerful short film

How do we overcome public apathy towards domestic violence? Dentsu Thailand brought the abuse that usually happens behind closed doors into the limelight. The agency staged a fight in a boxing ring to drive home the point that what is Unacceptable In Public is Unacceptable At Home. The audience wasn’t expecting this.

Agency: Dentsu Thailand

Client: Women and Men Progressive Movement Foundation (WMP.)

Regional Chief Creative Officer: Ted Lim

Chief Creative Officer: Jon Chalermwong

Creative Director: Pisut Nirodsil

Associate Creative Director: Tanong Thaponsawat

Senior Copywriter: Bhuvadol Thykahm

Associate Director: Tanit Toemsukkasem

Assistant Planning Manager: Pattiya Tanaphol

Media Buying Execusive: Taweeporn Keawkomtai

Film Producer : Pornrupak Pirapatanakul

Senior Traffic Controllor Supervisor: Vimonrat Udompornvararak

Production House: Sampeng House

Director:  Naradon Leopairote

Producer: Arporn Pinijkhar

Sound: Tem Siang Sound Studio

Color Grading: Renegade Group