How do we overcome public apathy towards domestic violence? Dentsu Thailand brought the abuse that usually happens behind closed doors into the limelight. The agency staged a fight in a boxing ring to drive home the point that what is Unacceptable In Public is Unacceptable At Home. The audience wasn’t expecting this.
Agency: Dentsu Thailand
Client: Women and Men Progressive Movement Foundation (WMP.)
Regional Chief Creative Officer: Ted Lim
Chief Creative Officer: Jon Chalermwong
Creative Director: Pisut Nirodsil
Associate Creative Director: Tanong Thaponsawat
Senior Copywriter: Bhuvadol Thykahm
Associate Director: Tanit Toemsukkasem
Assistant Planning Manager: Pattiya Tanaphol
Media Buying Execusive: Taweeporn Keawkomtai
Film Producer : Pornrupak Pirapatanakul
Senior Traffic Controllor Supervisor: Vimonrat Udompornvararak
Production House: Sampeng House
Director: Naradon Leopairote
Producer: Arporn Pinijkhar
Sound: Tem Siang Sound Studio
Color Grading: Renegade Group
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