How do we overcome public apathy towards domestic violence? Dentsu Thailand brought the abuse that usually happens behind closed doors into the limelight. The agency staged a fight in a boxing ring to drive home the point that what is Unacceptable In Public is Unacceptable At Home. The audience wasn’t expecting this.
Agency: Dentsu Thailand
Client: Women and Men Progressive Movement Foundation (WMP.)
Regional Chief Creative Officer: Ted Lim
Chief Creative Officer: Jon Chalermwong
Creative Director: Pisut Nirodsil
Associate Creative Director: Tanong Thaponsawat
Senior Copywriter: Bhuvadol Thykahm
Associate Director: Tanit Toemsukkasem
Assistant Planning Manager: Pattiya Tanaphol
Media Buying Execusive: Taweeporn Keawkomtai
Film Producer : Pornrupak Pirapatanakul
Senior Traffic Controllor Supervisor: Vimonrat Udompornvararak
Production House: Sampeng House
Director: Naradon Leopairote
Producer: Arporn Pinijkhar
Sound: Tem Siang Sound Studio
Color Grading: Renegade Group
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRY