Crafting Love, One Sparkling Facet at a Time 

By The Malketeer 

Indriya’s Latest Campaign by Ogilvy India: A Timeless Love Affair with Diamonds

Indriya, Aditya Birla Jewellery’s premier brand, has unveiled its new diamond collection through an evocative campaign crafted by Ogilvy India.

The campaign beautifully encapsulates the eternal allure of diamonds, portraying them not just as jewellery but as companions of the heart.

Through poetic storytelling, the film explores a profound conversation—a love story between a woman, her diamonds, and the artisans who breathe life into them.

A Symphony of Sparkles and Sentiments

The campaign film is a visual and emotional treat, showcasing the transformative journey of raw diamonds into exquisite necklaces, earrings, bracelets, and rings.

Each piece radiates the passion of Indriya’s master craftsmen.

The film’s poetic lines capture the enchanting power of diamonds: their ability to captivate, inspire, and make one wonder, “Where have you been all my life?”

The message resonates universally: diamonds are more than adornments—they’re timeless symbols of love.

Bridging Hearts Through Unmatched Craftsmanship 

This campaign isn’t just about the wearer’s affection for diamonds; it also highlights the artistry behind every piece.

Indriya’s diamonds are meticulously selected, cut, polished, and graded to perfection.

Mr. Shantiswarup Panda, CMO of Indriya, aptly described the magic, stating, “Our diamonds’ facets and sparkle make women fall in love endlessly. Each masterpiece is a harmonious blend of passion and precision.”

A Multifaceted Launch for Maximum Impact 

The campaign will shimmer across connected TV, digital platforms, and social media, ensuring widespread visibility.

The film, available on YouTube with English subtitles, draws audiences into a world of love, craft, and elegance.

The Timeless Bond of Two Hearts 

As Tanuja Bhat and Komal Bedi Sohal from Ogilvy West reflect, “A real diamond, like love, is worth waiting for. It sparks and sparkles forever.”

This insight forms the heart of Indriya’s narrative—a story of two loves: the wearer’s adoration for the finished piece and the artisan’s devotion to their craft.