Coca-Cola releases online film "For the Human Race" as a tribute to humanity - MARKETING Magazine Asia


Coca-Cola releases online film “For the Human Race” as a tribute to humanity

In celebration of International Workers’ Day, Coca-Cola today released a short film offering an ode to humanity and the human spirit in these challenging times. 

Titled “For the Human Race”, the online film shines a spotlight on the spirit of humanity and generosity of people across the world amidst the current crisis and offers a tribute to universal hope, positivity and togetherness. 

“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” said Pratik Thakar, Coca-Cola integrated marketing communication director.

“Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.” 

The #ForTheHumanRace film was released during the weekend on the global website of The Coca-Cola Company.

Credits

Creative Agency: Merdeka LHS – Dentsu Group Malaysia.

Music: “Superheroes” by The Script 


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene