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BBDO ECD pens parting thoughts as agency closes
04 May
BBDO Malaysia’s Executive Creative Director Donevan Chew took to Facebook to reflect on the past while helping his “stars” look for work…..BBDO will let go its staff and close the agency moving forward. MARKETING commends him for the thoughtful message as good people are truly hard to find…
“If ever the office goes down, will you be the first to jump ship?”
An art director of mine once cheekily asked me.
“No”, I replied without skipping a beat.
That’s because I’ve built a team of amazing talents which I’ve grown to be so fond of.
This is a shout out to them as they continue to #WFH.
Calvin. Uber reliable senior writer. When I hired him, it felt like I reeled in a group head at a steal. A true big brother who guides and inspires the team.
Wei Wen. Reminds me of myself when I was a young writer. Not that I’m that old… but yeah, he settles for nothing else but greatness.
Boon. He can make a classified ad look award-winning. A restless creative who will stop at nothing to find that one idea and will not rest till he crafts it to awesomeness.
Aki Jay. A young art director who isn’t afraid to punch above her weight. She is never afraid to take on any challenge and shine.
Jass. She joined me to prove herself. And prove herself she did. With her signature chuckle, she rose to my every challenge and bagged a few awards along the way. Proud that she was poached.
Michelle. Jovial in her personality, quirky in her ideas. Challenged my judgement, but respected my decisions. Never fails to deliver some bright sparks. Jass’ perfect sparring partner. Both of you will do great.
Jia Hao. Trusty senior designer. Never lets the art directors down. Never lets me down.
Firdaus. He can really give any campaign a local spin. An ideator, never a translator. “Ada balls buru idea lokal.”
Team Flare@BBDO, Zyra, Triston and Kenny. Behind-the-scene magicians who make the impossible, possible. Respect.
And of course, Bala Chow. My never-say-die right hand man. Who has gone through thick and thin with me. Earned my respect as a creative, earned my trust as a friend.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
