MARKETING Magazine Asia

The Champions Tour of the Malaysian CMO Awards 2021 began at dusk on February 21st, 2022 with Httpool honouring 3 recipients of the coveted Gold award, at Birch (DC Mall).

The winners awarded on Day 1 of the Champions Tour were Chayenne Tan (Director, Performance Marketing, CIMB Bank), Eric Wong (Chief Marketing & Partnerships Distribution Officer, Prudential Assurance Malaysia Berhad) and Badrul Hisham aka Ben Mahmud (Head Of Strategy & Business Development, Downstream Marketing, PETRONAS).

Chayenne Tan, who won a Gold award for Best Marketer in Influencer Marketing, expressed her delight saying, “Super stoked to be receiving my second CMO Award – previously Gold winner for Data & Tech and now for Influencer Marketing. The fact that we have 3 Gold winners for this category this year, goes to show how influencer marketing has become an integral part of engaging consumers at a more personal and relatable manner.”

chayenne tan cimb cmo awards marketing malaysia — Chayenne Tan – Best Marketer in Influencer Marketing (GOLD)

Chayenne added, “I certainly could not have pulled this off without the dream team comprising my work family, agency partners: Media Compete, IPG, iMoney and VMLY&R Commerce and last but not least, the amazingly talented influencers we got to work with on the launch of our #ExtraNotOrdinary CIMB eCredit Card. Thank you MARKETING Magazine and the sponsors for giving us this platform to step up our game as marketing leaders and hosting us such a warm reception to commemorate our win!”

Eric Wong, who also won a Gold award for Best Marketer in Influencer Marketing, said, “It is a privilege to be sharing this Gold award along with some of the finest marketers in the country. The collective body of work is the evidence that Malaysia is not short of ideas, creativity and conviction to raise the standard of marketing excellence. A word of gratitude to Ham, MARKETING Magazine for organising the event immaculately and to all the sponsors for making it happen.”

eric wong meera muhunthan ham singh cmo awards marketing malaysia — Eric Wong – Best Marketer in Influencer Marketing (GOLD)

Ben Mahmud, winner of the Gold award for Best Marketer in Retail & Promotions Marketing, expressed his gratitude stating, “I am honoured to receive the nomination and eventually winning this prestigious award along with some of the most talented marketers of Malaysia and the region. Kudos to the MARKETING Magazine team and Httpool for putting everyone’s safety first and organizing for the ceremony is a small yet intimate setting.”

“This award also goes to the team of marketers in PETRONAS I have collaborated with recent launches like the new Primax95 with Pro-Drive, Primax97 with Pro-Race and Setel mobile wallet nationwide,” added Ben.

ben mahmud petronas httpool meera muhunthan ham singh cmo awards marketing malaysia — Ben Mahmud – Best Marketer in Retail & Promotions Marketing (GOLD)

Meera Muhunthan, the Managing Director of Httpool Malaysia, commented, “Httpool is stoked to be one of the sponsors of the prestigious CMO Awards this year and we thank MARKETING Magazine Malaysia for giving us the opportunity to participate. A huge congratulations to the well-deserving Gold winners! It was really nice to be able to meet everyone face-to-face at the ceremony to present the award as well as casually catch up on things business-wise.”

“2022 is going to be a crucial year for brands to make a huge comeback and with everything the last couple of rather challenging years have taught us, and consumer behaviour having changed quite a bit, it’s going to be exciting to see how brands strategise and execute to meet the needs of their audience in varied ways. As a Global Partner of Premium Platforms, we’re quite intrigued to be working with these brands in helping them meet their business objectives by offering our expertise with the platforms we represent in Malaysia,” added Meera.