(marketingmagazine.com.my) – Burger King has taken a dig at one of its rivals, McDonald’s by dressing up one of its outlet as McDonald’s for Halloween.
A Burger King restaurant in Queens, New York dressed itself up as “Ghost of McDonald’s.”
The store was covered in massive white sheets with cut outs for eyes and a roughly spray-painted “McDonald’s”, while a sign below the ghoulish display reads: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween”.
Making sure the prank was noticed, Burger King posted a reaction video to YouTube and shared their cheeky work on Twitter.
Burger fans and passers-by were impressed by the McDonald’s diss.
“I would say this is the best Halloween costume of the year,” one man said.
Twitter followers responded with both appreciation and trepidation over the trick, with one person tweeting that it was “the pettiest [sic] thing I’ve ever seen.”
This isn’t the first time Burger King and McDonald’s have crossed paths. In line with world Peace Day Burger King launched an award winning campaign for both brands to collaborate together on a peace burger which combined Burger King’s Whopper and McDonald’s Big Mac. The McWhopper campaign took home several awards at the recent Cannes Lions and Spikes Awards.
Will you Sink or Swim in 2017?
Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!
From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.
Look forward to a full day of case studies and real-market experiences from the following speakers:
• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications
Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!
Download the full programme here
Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
Interested in joining or sponsoring the event? Contact: [email protected]