Shining the spotlight on ‘The Less Visible’

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( – The Noé Association in partnership with with FRED & FARID Paris launched an awareness campaign to highlight the threats to ordinary biodiversity and the vital role of the multitude of unknown species around us.

The decline of key animals such as like tigers, giant pandas, whales and bears are more noticed, unlike the decline of more “common” species. Ignored and forgotten because of their small size and their banal appearance, their fate leaves us indifferent. One actually hardly realizes that they are disappearing.

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With a campaign slogan, “The Most Exposed Are Not Always The Most Visible” Noé is hoping that our attention to the extraordinary biodiversity does not make us forget the threats to ordinary biodiversity.

Apart from a series of print ads highlighting the issue the agency also ran a short video to drive the message on the seriousness of the matter.

The Campaign “The Less Visible”:

Agency : FRED & FARID Paris
Client: Association Noé
Title of Ad: The Less Visible
Chief Creative Officers: Fred & Farid
Brand Supervisors: Arnaud Greth, Caroline Morice
Agency Supervisor: Philippine Mesmin
Account Assistant: Julien Bouey
Executive Creative Director: Olivier Lefebvre
Creative Directors: Thierry Buriez, Stéphane Gaubert
Copywriter: Simon Lamasa
Art Director: François Claux
Agency Producer: Arthur de ClerckArt Buyer: Arthur de Clerck


mmc2016 speakers fullWill you Sink or Swim in 2017?

Back in its 12th year, the Malaysian Media Conference is set to take a deep dive into the world of DATALYTICS!

From understanding data touchpoints and improving customer experience to how brands and agencies can fuse data with their creative executions.

Look forward to a full day of case studies and real-market experiences from the following speakers:

• Linda Hassan, Head of Marketing – Domino’s Pizza Malaysia & Singapore
• Rahul Thappa, Vice President of Data Analytics, Astro
• Sujith Rao, Senior Director – Digital Analytics at IPG Mediabrands
• Chan Woei Hern, Executive Creative Director, EnsembleWW
• Bala Pomaleh, CEO, IPG Mediabrands
• Teeradet Dumrongbhalasitr- Head of Commercial, Asia Pacific Dunnhumby
• Anser Aly – Senior Global Brand Manager, Unilever Asia
• Lars Setsaa – Head of Revenue Management and Analytics – Digi Telecommunications

Those are just the tip of the iceberg, on the MMC stage, you will also hear latest innovations from Twitter, Unilever and more!

Download the full programme here

Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara

Interested in joining or sponsoring the event? Contact: [email protected]

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