(marketingmagazine.com.my) – The Noé Association in partnership with with FRED & FARID Paris launched an awareness campaign to highlight the threats to ordinary biodiversity and the vital role of the multitude of unknown species around us.
The decline of key animals such as like tigers, giant pandas, whales and bears are more noticed, unlike the decline of more “common” species. Ignored and forgotten because of their small size and their banal appearance, their fate leaves us indifferent. One actually hardly realizes that they are disappearing.
With a campaign slogan, “The Most Exposed Are Not Always The Most Visible” Noé is hoping that our attention to the extraordinary biodiversity does not make us forget the threats to ordinary biodiversity.
Apart from a series of print ads highlighting the issue the agency also ran a short video to drive the message on the seriousness of the matter.
The Campaign “The Less Visible”:
Agency : FRED & FARID Paris
Client: Association Noé
Title of Ad: The Less Visible
Chief Creative Officers: Fred & Farid
Brand Supervisors: Arnaud Greth, Caroline Morice
Agency Supervisor: Philippine Mesmin
Account Assistant: Julien Bouey
Executive Creative Director: Olivier Lefebvre
Creative Directors: Thierry Buriez, Stéphane Gaubert
Copywriter: Simon Lamasa
Art Director: François Claux
Agency Producer: Arthur de ClerckArt Buyer: Arthur de Clerck
Will you Sink or Swim in 2017?
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Date: 14 November 2016
Time: 08:30am – 06:00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre Bukit Kiara
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