Benjamin Woo Lik Kang
Head of Marketing Communications
Benjamin Woo cut his teeth in the early days as Head of Activation and Events at Leo Burnett, managing a team of creatives, a planner, finance coordinator and events diehards where he proved his mettle in strategic sponsorship and partnerships to help elevate brands and businesses.
He joined Maxis almost six years ago and today is their Head Of Marketing Communications.
Ben was Team Lead for marketing communication on Hotlink and ookyo, and has pioneered and instituted to new framework of marketing from content and partnerships to experiential brand activation.
He is brand custodian for communications as well as sustenance performance communication covering BTL and digital channels including web, app and social.
Ben is a marketing improviser and a incessant explorer of new ways of doing things. He will look at a business problem and somehow figure out a uniquely different approach in communication to address it.
For him, data, content, ads and tech are just some of the tools of communication held together by a clear insight and an amazing idea to tackle the business challenge.
As a teenager, Ben soaked up many outdoor experiences during his youth. He continues to explore new challenges and experiences every day at Maxis.