Best Marketer in Media & Content Partnership Marketing

Benjamin Woo Lik Kang
Head of Marketing Communications
Maxis

Benjamin Woo cut his teeth in the early days as Head of Activation and Events at Leo Burnett, managing a team of creatives, a planner, finance coordinator and events diehards where he proved his mettle in strategic sponsorship and partnerships to help elevate brands and businesses.

He joined Maxis almost six years ago and today is their Head Of Marketing Communications.

Ben was Team Lead for marketing communication on Hotlink and ookyo, and has pioneered and instituted to new framework of marketing from content and partnerships to experiential brand activation.

He is brand custodian for communications as well as sustenance performance communication covering BTL and digital channels including web, app and social.

Ben is a marketing improviser and a incessant explorer of new ways of doing things. He will look at a business problem and somehow figure out a uniquely different approach in communication to address it.

For him, data, content, ads and tech are just some of the tools of communication held together by a clear insight and an amazing idea to tackle the business challenge.

As a teenager, Ben soaked up many outdoor experiences during his youth. He continues to explore new challenges and experiences every day at Maxis.

Presented By

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW