VMLY&R boosts Malaysia and Indonesia focus under the leadership of CEO Kenni Loh | MARKETING Magazine Asia

VMLY&R boosts Malaysia and Indonesia focus under the leadership of CEO Kenni Loh


Global brand experience agency, VMLY&R has elevated Kenni Loh to CEO for its operations in Malaysia and Indonesia, uniting the markets as part of its strategy to be the first agency network to offer full-funnel marketing solutions from CX, Brand Experience and eCommerce, to retail on-the-ground activation, across both countries.

Based in Kuala Lumpur, Kenni, who held the role of CEO for Geometry Malaysia for more than 5 years, will oversee the operations of both VMLY&R and VMLY&R COMMERCE in Malaysia and Indonesia, uniting the firm’s digital hub, to deliver unrivalled expertise and solutions to clients across both geographies. Kenni will report into Tripti Lochan, Co-CEO, VMLY&R Asia and Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE.

Mudit Trivedi, Managing Director of VMLY&R Indonesia will report to Kenni Loh, while Eric Ho, Managing Director of VMLY&R Malaysia will move to VMLY&R Singapore to take on a new role as Client Success Director.

“The formation of the Malaysia-Indonesia cluster allows us to leverage our talent and solutions across the markets to strengthen our brand building capabilities, for the creation of seamless connected consumer experiences for our clients in both Malaysia and Indonesia,” said Tripti Lochan, co-CEO, VMLY&R Asia.

Kenni Loh, CEO VMLY&R COMMERCE, Malaysia and Indonesia, added: “The intersection of culture and commerce is enabling brands to drive both awareness and commercial value regardless of where a consumer is in their journey. Both markets have strong Muslim communities, and we plan to combine our expertise with these consumers, to capitalise on the growing trend of Halal-related industries, from food to investment, fashion and beyond.”

Beth Ann Kaminkow, Global CEO, VMLYR COMMERCE, added: “We are thrilled to see Kenni take on a larger role within VMLY&R. He will serve to seamlessly align the strengths of both offers across commerce, brand and customer experience, ensuring we are injecting creativity across the full consumer journey.”

VMLY&R currently employs 150 staff in Malaysia and 70 in Indonesia, making it the largest VMLY&R operating entity in the Southeast Asia region.

VMLY&R clients in Malaysia and Indonesia include blue chip companies in diverse industries including finance, tobacco, FMCG and energy, among others.