WHATSAPP TO INTRODUCE ADS IN STATUS AND CHANNELS, FOCUS ON USER EXPERIENCE

By The Malketeer

In a strategic move to monetise the widely used messaging platform, WhatsApp is set to roll out advertisements in its Status messages and Channels feature, as confirmed by WhatsApp head, Will Cathcart.

Cathcart emphasised that these ads are designed to enhance the user experience, assuring users that they will not intrude into their chatboxes. The targeted placement of ads exclusively within the app’s story-like features ensures a seamless and non-disruptive interaction for users.

Speaking to Brazilian media, Cathcart revealed potential monetisation avenues, stating, “There could be ads in other places—channels or status. For example, channels might charge people to subscribe, they might be exclusive to paid members, or the owners might want to promote the channel. But, no, we won’t put ads in your inbox.”

This strategic move is poised to open new possibilities for revenue generation while prioritising user satisfaction and maintaining the integrity of personal conversations within the app. WhatsApp users can expect a thoughtful and user-centric implementation of ads, enhancing the overall messaging experience.


MARKETING Magazine is not responsible for the content of external sites.

he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2024 to May 2025

SUBMIT YOUR ENTRY

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene