Best Marketer in Influencer Marketing

Sheena Fong
Business Manager
Novartis

Sheena joined Novartis two years ago as Business Manager for Cosentyx.  Prior to that she was Senior Product Manager at MSD Pharmaceuticals for the Lipid portfolio across Malaysia, Singapore and Brunei.

She did the groundwork and managed to launch an MSD brand for diabetes which subsequently became the market leader for several years.

Spent most of her 8 years in marketing focusing on increasing share of voice as the key to success for brands in primary care portfolios.

Since joining Novartis (specialty care portfolio), she became more passionate about improving access of medicines to patients who need them, every effort counts and every effort changes patients’ lives one way or another.

She embraces the company’s vision to reimagine medicine and reimagine access to medicine for people who need it.

Sheena is on the right in this picture, taken during an annual family vacation to Cameron Highlands in 1986. These days she is making her family proud in a company that champions medicine for those in need.

Presented By

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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