Best Marketer in Influencer Marketing

Sheena Fong
Business Manager

Sheena joined Novartis two years ago as Business Manager for Cosentyx.  Prior to that she was Senior Product Manager at MSD Pharmaceuticals for the Lipid portfolio across Malaysia, Singapore and Brunei.

She did the groundwork and managed to launch an MSD brand for diabetes which subsequently became the market leader for several years.

Spent most of her 8 years in marketing focusing on increasing share of voice as the key to success for brands in primary care portfolios.

Since joining Novartis (specialty care portfolio), she became more passionate about improving access of medicines to patients who need them, every effort counts and every effort changes patients’ lives one way or another.

She embraces the company’s vision to reimagine medicine and reimagine access to medicine for people who need it.

Sheena is on the right in this picture, taken during an annual family vacation to Cameron Highlands in 1986. These days she is making her family proud in a company that champions medicine for those in need.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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