Mast-Jägermeister SE has appointed BBDO China their lead agency for the Chinese market.
The agency will be responsible for all brand communications, as well as for digital and social projects. The appointment is effective immediately.
Jägermeister is the world’s best-selling premium liqueur and is firmly rooted in Wolfenbüttel, Germany.
In recent years, Jägermeister has been increasingly successful in China, making it one of the most important markets for the traditional family-owned business.
Jägermeister was therefore seeking a new agency partner to drive further growth in China – a creative agency that understands the mind-set and consumption behaviour of young adults and also has a passion for the brand and the category.
BBDO was able to show just that; furthermore, the client felt that we were the right agency to handle digitally-led activities and when it came to social strategy and delivery, they felt BBDO came to the table with the best approach.
Tze Kiat Tan, CEO BBDO Greater China, commented “We are very excited to be appointed by such a great brand and we are looking forward to delivering an integrated marketing and communications strategy that helps them meet their ambitious growth goals in China.”
Matt Djokovic, Regional Director Mast-Jägermeister Asia Pacific, commented “We are thrilled to be working with BBDO China, it’s an agency with great people and that over a long period of time has a proven track record of delivering outstanding expertise which will impact business results.”
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRY