BBDO wins 2-year contract for Guardian


( – Guardian Health and Beauty Malaysia has appointed BBDO Malaysia as its creative agency for all Guardian Malaysia’s marketing campaigns beginning August 2016. The appointment is for a period of 2 years.

Following a round of pitching, BBDO was selected as the agency of choice as it ‘demonstrated a solid creative offering delivered through strong insights’, commented Christina Low, Marketing Director of Guardian.

“We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian’s brand values of Trust, Passion and Inspiration” Christina added.

John Teoh, General Manager of BBDO said “We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to- day retail communications covering ATL,BTL and digital.”

The agency’s recent work for the brand was its “Every day is Mother’s Day” campaign, which was Guardian’s first foray into digital for Mother’s Day.

Part of the Dairy Farm International Group, the Guardian brand is the largest health, beauty and personal care chain in Malaysia operating over 430 stores nationwide. It is one of the most iconic and trusted brands in Malaysia with a strong heritage of over 50 years.

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene