(Marketingmagazine.com.my) – Guardian Health and Beauty Malaysia has appointed BBDO Malaysia as its creative agency for all Guardian Malaysia’s marketing campaigns beginning August 2016. The appointment is for a period of 2 years.
Following a round of pitching, BBDO was selected as the agency of choice as it ‘demonstrated a solid creative offering delivered through strong insights’, commented Christina Low, Marketing Director of Guardian.
“We believe their appointment will support and strengthen our engagement with our audiences, leveraging on Guardian’s brand values of Trust, Passion and Inspiration” Christina added.
John Teoh, General Manager of BBDO said “We are excited at the prospect of working with Guardian given the brand stature in Malaysia and have been tasked to evolve the Guardian brand in the long term whilst managing their day-to- day retail communications covering ATL,BTL and digital.”
The agency’s recent work for the brand was its “Every day is Mother’s Day” campaign, which was Guardian’s first foray into digital for Mother’s Day.
Part of the Dairy Farm International Group, the Guardian brand is the largest health, beauty and personal care chain in Malaysia operating over 430 stores nationwide. It is one of the most iconic and trusted brands in Malaysia with a strong heritage of over 50 years.