Audi, Renault and Honda partner up with Alibaba on AI and voice technology

Audi, Renault and Honda have announced a partnership with Alibaba on artificial intelligence and voice technology. The partnership is with the AI research division of Alibaba group and will revolve around driving automation and smart mobility in cars.

The agreement, announced at CES in Shanghai this week, will see the car brands adding Tmall Genie Auto technology into its cars, so that people can use voice technology to complete tasks while driving.

H.W. Vassen, senior director of digitalization and NEV development at Audi China, said: “We aim to extend in-car voice assistant services according to the demands and needs of our Chinese customers. To do so, one of our next steps is to intensify the cooperation with Alibaba Tmall Genie.”

Cars will soon allow drivers to check on nearby restaurants or attractions, play Children’s books, check information or buy from Alibaba’s e-commerce sites, by using voice controls.

The announcement also said that the technology would allow users to pair up the system with home controls so that people can control smart devices at home while travelling.

Miffy Chen, general manager at Alibaba A.I. Labs, said: “By providing AI technologies, including speech-recognition and Natural Language Processing, Tmall Genie Auto enables car users to access an extensive in-car infotainment portfolio by tapping into Alibaba’s rich content and service ecosystem.

“We are thrilled to partner with global distinguished auto brands such as Audi, Renault and Honda. Together, we can greatly enhance our in-car services and make the driving experience more intelligent and interconnected.”

Renault announced its Renault City K-ZE Tmall Genie Edition, an electric car designed for use in urban settings. The car will feature the Tmall Genie cat logo and will be on sale later this year.

Guillaume Sicard, vice president of sales and marketing, China Region, Groupe Renault, commented: “The launch of the Renault City K-ZE Tmall Genie Edition allows consumers to experience a deeper connection between scenarios in their lives at home and their lives on the go.

“It is also a manifesto that DRAC and Tmall will continue to maintain profound cooperation on areas such as brand marketing, potential customer mining and sales network enablement, in order to achieve new breakthroughs.”

Honda’s Hasegawa Yusuke, executive vice president of Honda Motor in China, said the new partnership was part of a wider drive for the brand towards being a part of the internet of things, which has required a major transformation.

“The world’s mobility industries are currently undergoing a major transformation.

“Our mobility and daily lives will finally enter into the era of the Internet for Everything, Honda has been actively embracing the trend of electrification and ICVs, and accelerating the advancement of the third-generation Honda CONNECT system which includes the Smart AI function.

“We look forward to working with Alibaba A.I.Labs on creative initiatives by leveraging the AI technology and Alibaba’s diverse ecosystem services,” he said.

Many car brands are creating connected ecosystems within the car, particularly with the view of creating a new entertainment platform for users. Such platforms have been touted as a potentially valuable new platform for media buys.

source: /

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene