Amazon is now world’s most valuable brand

It looks like Amazon has broken the 12-year stranglehold of Apple and Google at the top of the 100 global brands.

According to Kantar’s latest global BrandZ ranking, Amazon’s value is now at US$315.5 billion, while Apple is at US$309.1 billion and Google at US$309 billion.

Speaking to Marketing Week, Graham Staplehurst, BrandZ’s global strategy director says that Amazon’s rise has seen it evolve from an online, price-led retailer to an ‘ecosystem brand’.

“It has successfully connected the values and positive brand associations from one business – ease of use, speed, reliability – to other areas,” he added.

Staplehurst says that Amazon has diversified into a range of offers from cloud computing to smart devices, from payment systems to the best in entertainment.

“As the boundaries between traditional businesses blur, Amazon has been ideally positioned to seize emerging opportunities,” he explained.

Overall, the top 100 has gained almost a third of a trillion dollars ($328bn) in value over the past year to reach $4.7tn – roughly the combined GDP of Spain, Korea and Russia.

Source: Marketing Week

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW