As part of Astro’s efforts in strengthen its legacy in the arts industry, four of its main channels, Astro Ria (channel 104), Astro Prima (channel 105), Astro Warna (channel 132) and Astro Oasis (channel 106) will be the main hub for Malay Dramas through its additional drama slots.
To cater to the wide range of audience, each channel carries a different genre of dramas that has its own uniqueness. Existing drama slots includes ‘Mega Drama’, that carries a light romantic drama genre on Astro Ria and Ria HD (123) which is broadcast every Monday to Thursday from 10pm to 11pm. Another option for audience is ‘Tiara’ on channel Astro Prima that broadcast every Monday to Friday, 6pm to 7pm.
The latest addition to the drama slot is ‘Skrin Komedia’ on Astro Warna and Mustika HD (134) which will be broadcasted starting March 15, 2017 every Wednesday to Friday from 9pm to 9.30pm. Astro Oasis has also introduced their own drama slot called ‘Raihana’ which will start on April 3, 2017, every Monday to Wednesday from 9pm to 9.30pm. Both slots, “Tiara” and “Raihana” can be also watched on Channels Maya HD (135).
According to Channel Head for Malay Segment, Raqim Ahmad said “An increase in demand for Malay dramas is increasingly rising. These can be proved by the extraordinary welcome received from the audience when a drama is aired and it is not something new in the industry.”
With regards to the additional two slots on Astro Warna and Astro Oasis, Raqim added, “Success that was achieved through dramas on Astro Ria and Astro Prima reinforces our desire to continue and elevate Malay dramas to a higher level. With the addition of these two drama slots, more dramas can be watched by viewers and at the same time open more opportunities for our local artists to work. Given that each drama slot has its own genre, we will maintain the original element of a drama that is broadcasted on each channel.”
“This effort will not only offer more dramas to viewers on all four main channels, it has also given direct access to Malay dramas to all Astro customers,” concluded Raqim.
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.