Themed Attractions Resorts & Hotels calls for a regional media pitch

 

By: Malati Siniah

Themed Attractions Resorts & Hotels has called for a media pitch for its sub-brands which include Malaysia’s most anticipated new tourism development; Desaru, Puteri Harbour Retail Precinct in Iskandar Puteri, that covers SANRIO HELLO KITTY and Thomas Town and KidZania Kuala Lumpur & KidZania Singapore.

Confirming the news to MARKETING Philip Whittaker, Group Chief Marketing Officer, Themed Attractions Resorts & Hotels shared that there were four agencies currently pitching for the account which covers its business regionally.

“The selected agency is expected to develop the media and digital strategy to drive brand awareness and that will ultimately bring attendance/footfall to our attractions/destinations.”

The account was previously held by Carat Malaysia and PHD Singapore.

On why the pitch was called Philip shared,

“We are planning to build a strong digital strategy which will require the right agency partner who can ultimately help us transform traditional to digital space, and bring forth creative ideas across various complex channels. Moving forward our approach is to aggressively tap into the digital realm to deepen and broaden the customer experience across our businesses.”

 

APPIES 2017

FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries

Win at the APPIES and shine for the rest of the year!

APPIES 2017

Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!

Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.

Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!

This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.

So what are you waiting for send in your entries today!

Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.

All entries should reach us before the closing deadline of 30th April 2017. For further details on this year’s APPIES Malaysia click here or visit www.appies.com.my

This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.



MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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