By: Malati Siniah
Themed Attractions Resorts & Hotels has called for a media pitch for its sub-brands which include Malaysia’s most anticipated new tourism development; Desaru, Puteri Harbour Retail Precinct in Iskandar Puteri, that covers SANRIO HELLO KITTY and Thomas Town and KidZania Kuala Lumpur & KidZania Singapore.
Confirming the news to MARKETING Philip Whittaker, Group Chief Marketing Officer, Themed Attractions Resorts & Hotels shared that there were four agencies currently pitching for the account which covers its business regionally.
“The selected agency is expected to develop the media and digital strategy to drive brand awareness and that will ultimately bring attendance/footfall to our attractions/destinations.”
The account was previously held by Carat Malaysia and PHD Singapore.
On why the pitch was called Philip shared,
“We are planning to build a strong digital strategy which will require the right agency partner who can ultimately help us transform traditional to digital space, and bring forth creative ideas across various complex channels. Moving forward our approach is to aggressively tap into the digital realm to deepen and broaden the customer experience across our businesses.”
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.
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