Mercedes-Benz and Hap Seng Star unveiled its latest Autohaus, offering exclusive luxury lifestyle experiences in Bukit Tinggi.

Mercedes-Benz Malaysia and Hap Seng Star together unveiled its latest Autohaus to date in Bukit Tinggi, offering an exclusive luxury lifestyle experiences to its customers in the Klang region. The Autohaus serves as a one-stop auto centre spanning 49,543 sq ft of showroom and amenity spaces, built on over 142,000 sq ft of land.

The new Hap Seng Star Bukit Tinggi Autohaus features enhancements and upgrades that embody a luxurious retail and sales experience concept, showcasing the brand’s commitment to lead in luxury retail experience while strengthening its customer centric efforts in the nation, especially in the Klang region.

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia said, “The launch of the Mercedes-Benz Autohaus in Bukit Tinggi is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey.

Mercedes Benz-Malaysia has always been steadfast in growing the brand’s luxury retail presence which aims to further enhance our offerings and customer experience in the areas of sales and service to meet evolving customers’ needs.

The new state-of-the-art Autohaus features increased capacity for customer service, with digital transformation and high focus on data protection, and additional amenities for a seamless and sustainable brand experience that Mercedes-Benz can exclusively offer.”

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Bukit Tinggi is a prominent and established township and we want to be where our customers are, and deliver to them, the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come.”

The Hap Seng Star Bukit Tinggi Autohaus has the capacity to showcase up to 45 cars on its showroom floor, and features new amenities such the Star Lounge, self-service café, kid’s playroom and a luxurious ladies’ powder room for an exclusive and comfortable experience for customers. The lifestyle retail experience includes the Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectibles and products.

 

The Hap Seng Star Bukit Tinggi Autohaus has service capacity of up to 900 cars a month, expendable in the future. Scheduled service maintenance and major repairs are carried out by trained and fully-equipped technicians from Mercedes-Benz.

The Autohaus is also ready to serve the brand’s Mercedes-EQ customers with 120kW DC Charger and dedicated EV charging facility of up to four vehicle bays. Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims.

Its building has also been certified with Bronze award by GreenRE certification. Other sustainability initiative practise includes rain water harvesting system.

The Hap Seng Group currently operates a total of nine Autohaus which include locations in Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Setia Alam, Bukit Tinggi, and Melaka in Peninsular Malaysia; as well as Kuching, and Kota Kinabalu in East Malaysia.

Hap Seng Group also operate a standalone Mercedes-Benz Certified Pre-owned Centre in Kinrara and a standalone Body & Paint centre in Shah Alam.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene